Vya Selected by The Lash Lounge to Provide Localized Marketing Technology and Print Services for Locations
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Vya Selected by The Lash Lounge to Provide Localized Marketing Technology and Print Services for Locations

May 15, 2024 // Franchising.com // CINCINNATI, Ohio - Vya today announced it has been selected to provide localized marketing services to The Lash Lounge, the eyelash salon franchise that was recently acquired by The Riverside Company to expand its beauty services franchise platform.

The Lash Lounge is implementing Vya’s marketing resource management system to efficiently fulfill and track localized marketing materials at its franchise locations, making it easier for each location to execute marketing campaigns at the local level.

“We are very excited about our new partnership with Vya,” said Lauren Boucher, Local Marketing Manager for The Lash Lounge. “After undergoing a thorough evaluation process, we are confident in our choice of Vya. Working closely together, Vya has seamlessly facilitated the transition from our previous platform. We are also experiencing exceptional customer service in their ongoing support. All of us here at The Lash Lounge could not be happier.”

“Vya is thrilled to be working with The Lash Lounge, an organization that shares our commitment to providing an exceptional customer experience, with an emphasis on customization,” said Kandi O’Connor, COO, Vya. 

Vya’s marketing resource management system provides The Lash Lounge with a central platform for franchisees to easily access, customize and order a variety of approved marketing materials, including service menus, business cards, large format signage, and other printed materials. Many materials can be customized automatically with data from a location’s profile, and locations can request custom changes that may be needed for their materials.

The Vya system ensures brand consistency for The Lash Lounge by managing custom requests from local salons. At the same time, it increases the efficiency of marketing operations by reducing the time previously spent on resizing local ads, freeing up corporate marketing resources to focus on more strategic activities.




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