Cilantro Taco Grill Signs Unit Deal for Florida
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Cilantro Taco Grill Signs Unit Deal for Florida

May 24, 2024 // Franchising.com // ORLANDO, FL - Cilantro Taco Grill has secured a 100-unit franchise deal with Alex Nikitin and Max Dreev for Florida. Nikitin and Dreev are seasoned restaurant operators and serial entrepreneurs who resonated with Cilantro Taco Grill’s mission to uplift immigrants and the Latino community with franchising.

“As an immigrant myself, I deeply resonate with Cilantro Taco Grill’s mission to uplift immigrants and Latinos through franchising. Just as Temoc came from Mexico and built a life in America, and Armando [Pitbull] came from Cuba, I came from Russia and created my own success in this country” said Alex Nikitin, Cilantro Taco Grill Central Florida Franchisee. “Now, we’ll help others do the same.”

Nikitin went on to add, “Cilantro Taco Grill is like nothing I have seen before. I have been looking for a fresh, proven concept for a while; we’re going to change the game in Florida.”

Alex Nikitin is a multi-unit operator with over 2 dozen retail and food franchises, as well as multiple Haagen Daaz that are the highest-volume locations in the chain. His specialty is revitalizing franchises to reach higher levels of profitability, with over 15 years of experience doing so. He has significant influence throughout Central Florida, with this latest Area Rep agreement expanding his foothold in the state.

Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s treasured flavors and recipes to the masses by his father, ‘Don Javi’ Morfin. Cilantro Taco Grill has since thrived in the competitive Chicagoland market.

Cilantro Taco Grill’s mission extends beyond sharing high-quality, authentic Mexican food. In 2023, Cilantro Taco Grill partnered with Fransmart, and artist, Armando Perez (Pitbull), to bring their franchise offering to the masses.

“The food is amazing, but with that said, it has the TLC,” Armando “Pitbull” Perez said in an interview with Franchise Times. “That’s immigrant drive. Them coming over from Mexico and saying, one way or another, we’re going to make this happen, with all odds against them. I understand that, I relate to that. I root for and will forever be an underdog.”

As a crucial component of Cilantro Taco Grill’s and Fransmart’s mission to empower Latino communities through franchising, they are collaborating with Alex to strategically pair his team with Latino operators and Directors of Operations. This initiative aims to provide dedicated support to their franchise locations, fostering growth and success within the Latino entrepreneurial network.

SOURCE Cilantro Taco Grill

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