Farmer Boys® Elevates Executive Leadership Team
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Farmer Boys® Elevates Executive Leadership Team

May 24, 2024 // Franchising.com // RIVERSIDE, Calif. - Farmer Boys® has appointed Noah Chillingworth as its Chief Marketing Officer while also promoting Gisel Villeda to VP of Human Resources. In these new roles, Chillingworth and Villeda will play a crucial role in assisting the brand ramp-up growth efforts in 2024.

Prior to his new venture with Farmer Boys®, Chillingworth served as the VP of Marketing for Del Taco for 15 years, leading consumer-facing efforts and further helping cultivate the brand essence and identity. Before Del Taco, Chillingworth held positions at Taco Bell and Domino’s Pizza, leading marketing efforts for the western half of the US.

“Farmer Boys® is truly a special brand that I am thrilled to be joining,” said Chillingworth. “The Havadjias brothers have built something very unique over the last 40 years that has resonated with countless communities across the West. I’m looking forward to helping elevate and grow such a brand.”

Additionally, Villeda brings a plethora of experience ranging from HR to quality assurance into her new role as VP of Human resources. With over two decades of HR experience in the food service and retail industries and having been with Farmer Boys® for a year already, Villeda is armed with the skills to further support the brand’s vision of growth.

“As we gear up for expansion, industry professionals like Noah and Gisel are the perfect people to help take us to new heights,” said Joseph Ortiz, President and CEO of Farmer Boys®. “Strengthening our leadership team with experience in franchising and people development gives us the perfect foundation to lay as we set out to make Farmer Boys® a nationwide brand."

The brand’s menu features a range of items that are made fresh-to-order including burgers, breakfast options, salads, sandwiches and more, all made with locally sourced ingredients whenever possible.

SOURCE Farmer Boys®

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