Multi-Unit Franchisee Profile: Dawn Lafreeda - Franchising.com
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Dawn Lafreeda

Dawn Lafreeda

President/CEO
Den-Tex Central Inc.

Dawn Lafreeda is CEO and President of Den-Tex Central. Her business has grown from her first franchised unit, purchased when she was just 23, to 72 units today. She started working as a Denny’s hostess when she was 16, and then took a job at a software company where she learned accounting, payroll, and the business skills needed to pursue her dream of self-employment. Dawn also serves as Treasurer of the Board of the Denny’s Franchisee Association and sits on the Development Brand Advisory Council for Denny’s, Inc. 

Units: 72

Recent Articles Featuring Dawn Lafreeda

The Multi-Unit Franchising Conference returns to Las Vegas after a 16-month postponement with record registration
  • Kerry Pipes & Eddy Goldberg
  • 1,166    0
Starting out as a 16-year-old  Denny’s hostess, Dawn Lafreeda, winner of the Single-Brand Leadership Award, has become one of the largest female franchisees in the world.
  • Kerry Pipes
  • 2,148    0
5 franchisee MVPs on the biggest impacts of Covid-19 has had on their business
  • Franchise Update Media
  • 1,470    1

Videos Featuring Dawn Lafreeda

Empire Builders: Dawn Lafreeda
Dawn Lafreeda: Getting Started In Franchising
1,142 Views
Multi-Unit Franchising Conference: 2014
Growing Beyond 50 Units: The Right Capital Plans for Growth
435 Views
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