Roy Rogers Family Restaurants Franchise Opportunity
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Roy Rogers Family Restaurants Franchise Opportunity


I love being a Roy Rogers franchisee. When you’re part of a legacy brand like this, you don’t have to reinvent yourself. We have a loyal base of guests that we have an opportunity to serve in our restaurants over and over.

Mohammad Haque
Roy Rogers owner and operator

Roy Rogers’ menu meets a variety of tastes with breakfast offerings, roast beef, burgers and fries. The variety and the freshness of the product are why HMSHost and Roy Rogers have had a unique history together for so many years.

Roy Rogers owner and operator

Financial Information:

Net Worth: $1,000,000
Franchise Fee: $30,000
Total Investment: $755,250 - $1,580,950
Royalty Fee: 5%
Advertising Fee: 1.5%

Available Markets:

United States: AL, CT, DE, DC, FL, GA, IN, KY, LA, ME, MD, MA, MN, MS, NH, NJ, NY, NC, OH, PA, RI, SC, TN, TX, VT, VA, WV

It's true. Roy Rogers was an early settler in the QSR industry, and we have blazed our own trail for more than 50 years. Our franchisees and guests have been loyal and, more important, anticipating the next generation of Roy Rogers. The new frontier is here and better in every way. Our brand development across the East Coast, for corporate and franchise locations, is based on strategic and measured growth. We are expanding now in the Ohio Valley region with ten new locations, returning Roys to many 'original' markets proudly served. Join our group of trailblazing multi-unit franchisees and grow with us.

The Roy's Difference

For over 50 years, Roy Rogers® Restaurants has been a recognized brand, embodying the values of quality and honesty in our food and hospitality. We are a "cut-above" other quick serve restaurants and have earned a loyal following.

At Roy Rogers, guests choose from a variety of delicious menu items, including the "Big Three": USDA Choice top round roast beef, crispy friend chicken, and mouthwatering burgers. Roy Rogers signature Fixin's Bar ® allows guests to add fresh lettuce, tomatoes, pickles, onions, and an array of sauces to their sandwiches.

As a Roy Rogers franchisee, you'll have a powerful partner for the life of your business. We'll give you all the tools you need to attract and keep your customers, maximize the efficiency of your operations, and recruit, train, and retain your staff.

The Numbers

  • Franchise Fee: $30,000
  • Total Investment:
    • Ground Up Construction: $1,235,250 - $1,580,950
    • Conversion: $755,250 - $1,365,250
    • In-Line/Strip Center: $817,250 - $967,950
  • Average Revenue Per Restaurant: $2,610,8551
  • Royalty: 5%
  • Marketing Fee: 1.5%
  • Franchise Training: 6-8 weeks
  • Term of Agreement: 20 years

1. Based on the average revenue of the top 25% of company owned and franchised locations (combined) during the 2021 fiscal year.

Site Characteristics

  • Freestanding buildings, pads, shopping center end-caps and urban store fronts
  • Non-traditional venues; 700 +/- square feet in high volume transit locations (e.g. travel plazas, airports, etc.)
  • Building square footage: 2,800 - 3,500
  • Excellent visibility and access
  • Zoning to accommodate drive-thru use preferred
  • Parking adequate for restaurant use
  • 60 +/- seating capacity; patio seating preferred
  • Building exterior to allow for Roy Rogers standard trade dress, materials and signage
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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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Looking for more information about Roy Rogers Family Restaurants? Take a moment to fill out our quick information request form.

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