Beyond Juicery + Eatery Juices Up Franchise Growth With Menu Innovation, And Industry Recognition
Beyond Juicery + Eatery, a Michigan-based, health-focused, fast-casual restaurant concept, is generating a lot of buzz in the better-for-you health food space. Following an impressive year of growth, experienced restaurant operators are taking notice as the brand looks to expand in its home state and beyond.
Contributing to this growth is new products and menu innovations, and increasing industry recognition, said Mijo Alanis, co-founder of Beyond Juicery + Eatery. “We have the right procedures, the right people, the right products, and are ready for growth. We are in the right place at the right time.”
Word is out about Beyond Juicery + Eatery and brand awareness is soaring. The brand has been recognized as one of Entrepreneur’s Top 100 New & Emerging Franchises and QSR Magazine’s 40/40 List for 2022: America's Hottest Startup Fast Casuals.
Most recently, Beyond Juicery + Eatery continued its rapid growth by expanding into a new state. An agreement was inked to develop two stores in Naples, Florida, an area the brand sees immense growth potential in.
Alanis and Pam Vivio founded Beyond Juicery + Eatery in 2005 in an effort to fill the gap of lacking health-food options in their own community. From the beginning, the concept had a commitment to provide healthy, on-the-go meal options and to make health and wellness accessible to communities throughout the country.
After years of serving award-winning smoothies and delicious food options, Beyond Juicery + Eatery turned to franchising in 2019 as the logical next step in their growth strategy. In that short span of time, the emerging brand has opened 38 units throughout Michigan and Ohio and has another 52 signed agreements in various stages of development.
“It is truly amazing to see how fast Beyond Juicery + Eatery is growing, and I cannot envision a better time to franchise with our brand,” said Alanis. “Beyond is more than a restaurant; it’s a lifestyle; and we see this lifestyle having an impressive impact in new markets across the country with our diverse, healthy and fresh products.”
The brand’s dedication to offering fresh ingredients, and constant innovation of new menu offerings, results in a flavorful menu that stands apart from competitors. Confirmed by Alanis, the two most recent menu additions, the Acai Dream Bowl and Boba Blue Bowl, “have both been extremely successful right out of the gate.”
Each location features a variety of made-to-order juices, smoothies, wraps, sorbet bowls, and salads. There’s also homemade salad dressings, hummus, salsa, and 100% USDA organic bottled juices and wellness shots. Many of their products are gluten free, dairy free, and vegetarian or vegan friendly. Beyond Juicery + Eatery’s diverse menu provides numerous options for customers, reinforcing its people-first mindset.
Franchisees can expect the brand to stand alongside them every step of the way. Comprehensive training and ongoing support help operators get up and going and then continues as they build their businesses. Alanis said franchisees can pick up the phone and call a member of the team for help anytime—including himself, as he still plays an active role in the business.
Beyond Juicery + Eatery is a brand built on providing healthy food alternatives for health-conscious consumers with unmatched customer service. And, Alanis says, “no one does it better! For more than 15 years now, Beyond Juicery + Eatery’s mission has been ‘Fresh is our Focus, People are our Purpose!’”
To learn more about Beyond Juicery + Eatery’s franchise opportunities, visit franchise.beyondjuiceryeatery.com. The brand is looking for qualified and passionate partners ready to join their franchise family.
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