Bobby's Burgers by Bobby Flay Brings the Ultimate Burger Experience to Neighborhoods Nationwide

Burger lovers across America are hungry for a true culinary adventure

Bobby’s Burgers by Bobby Flay introduces a unique fast-casual burger concept that combines the world-renowned chef’s love of Americana and bold flavors with a high-quality menu of elevated burgers, housemade sides and spoon-bending milkshakes. 

Following the launch of the brand’s franchise expansion initiative in the spring of 2022, the chef-driven concept has grown to six locations and several in the development pipeline. Backed by its franchising company, Intelligration Capital BB, LLC, the accomplished executive team led by President Michael McGill is propelling the growth of Bobby’s Burgers in key markets nationwide. 

Marking its inaugural debut in the South, the brand welcomed its New Orleans location earlier this year. Located inside Harrah's New Orleans, Bobby’s Burgers joins a collection of prominent chef-driven concepts inside the brand-new food hall. Now serving Bobby’s Burgers in a new region of the country, more guests are able to enjoy the Bobby Flay dining experience that captures an array of bold flavors in a quick and convenient restaurant model. 

“I'm thrilled to open Bobby's Burgers in one of America's great food cities,” said Flay. “I'm confident that the New Orleans community will appreciate the big flavors of our Burgers, Fries and Shakes.” 

Soaring into new markets, Bobby’s Burgers is landing in Phoenix at the Southwest Airlines Terminal Four, the new Eighth Concourse at Phoenix Sky Harbor International Airport. The brand will join The Crystals, a state-of-the-art food hall catering to the thousands of travelers departing from and arriving at the Southwest Airlines concourse daily. This location is expected to open to travelers by mid-2023, backed by the esteemed airport operating group, The Grove, Inc (TGI). 

“With each new location opening, more people get the opportunity to dine by Bobby Flay—and we are committed to serving our guests the highest-quality menu that makes for an unforgettable experience,” said McGill. “As we continue to grow, our team is most looking forward to bringing Bobby’s Burgers to new markets nationwide. We are currently seeking operators in key markets who share the same passion to help grow the brand so that burger lovers everywhere are able to enjoy.” 

With a thoughtful restaurant design that eliminates common pain points for operators, the Bobby’s Burgers model maximizes efficiency without compromising quality or flavor. The scalable format has proven to allow the brand greater access to prime real estate in highly sought-after destinations like Caesars Palace and Yankee Stadium while minimizing buildout costs and labor. Outside of non-traditional, the flexible formats include inline, endcap and freestanding buildout options with drive-thrus to bring Bobby’s Burgers by Bobby Flay to more neighborhoods. 

As the brand continues to expand its footprint nationwide, there is still an exclusive opportunity for those looking to Franchise with Flay. The team is seeking experienced multi-unit operators that share a passion for growing Bobby’s Burgers by Bobby Flay in key markets. 

For more information about franchising with Bobby’s Burgers, visit bobbysburgers.com/franchise/.

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