Edible Brands Primed for More Sweet Success in Franchising
Are you looking to invest in a transformative omni-channel retail concept with proven brand power? There's a lot to love about Edible®.
Founded more than 20 years ago as a disrupter in the gifts and treats industry, Edible Brands, the parent of Edible®, continues to shake up franchising with groundbreaking growth and product innovation as a leading omni-channel destination. With 1,000 locations and a staggering 93% brand awareness, the beloved brand is the world's largest franchisor of stores offering all-natural fruit, dipped treats, fresh fruit arrangements, baked goods, and flowers, and showing no signs of slowing down.
"Brands change over time, and we're always figuring out new ways to drive additional traffic into our stores," says Patricia Perry, Vice President of Franchise Development at Edible®. “The best way to do that is to give people different reasons and different products to choose from so that they can continue to come into the stores for more than just a gift."
The past two years have been a fruitful whirlwind of growth for the globally iconic company, which changed its name from Edible Arrangements to Edible Brands to reflect the brand's ever-evolving quest to deliver "all things edible."
Along with soaring systemwide sales and triple-digit signed franchise agreements in 2021, Edible® continues to expand its offerings with the introduction of Edible Bakeshop™, Edible Music™, FruitFlowers®, and the first-ever products licensed in retail stores. The brand also introduced rose bouquets, grazing boards, and coffee and tea offerings through a partnership with Thrive Farmers.
With 157 new and existing franchisees signed in 2021, the brand is plotting more expansion and remains growth-focused. In fact, the start of 2022 has already been prosperous for the brand, with 23 new franchisees signing on in just the first quarter. World-class retail shops, a robust 24-hour e-commerce platform, delivery, catering, and the Edible Rewards® app provide Edible® franchisees with an unmatched competitive edge and continues to attract prospects to the leading brand.
"One of the biggest things we've learned during the pandemic is that our omni-channel approach puts franchisees and the brand at an advantage because you don't have to rely on one particular revenue generation source to survive," Perry says. "Investors and franchisees can feel confident that this brand will always be innovating. We're always going to be launching things customers can get that are different in-store, and we will always have the omni-channel availability for every store."
Edible® seeks to expand its new store design with passionate entrepreneurs who possess exceptional retail experience and seasoned franchise partners looking to diversify their portfolios. The brand also offers a unique "Manage-To-Own" program, a smaller investment that includes extensive training, which provides a path for hands-on operators to become franchisees over time.
"We want people who are going to provide excellent customer service experiences, who are going to be active in fostering community relationships and on a local store marketing level," Perry says.
Franchise opportunities are available in the United States and Canada, including key areas in Alaska, Arizona, California, Illinois, Indiana, Tennessee, Washington, Wisconsin, and strategic markets in Canada.
With robust expansion plans, dedicated field support and a bold vision for the future, it’s the perfect time to franchise with Edible® and dip into the sweet life. Visit ediblefranchise.com to get started.
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories