How Did This Asian Fast-Casual Franchise Keep Its Flavor During the Pandemic?

2020 was a year that most people won’t soon forget. The COVID-19 pandemic brought on numerous seismic changes to just about every aspect of our society, from attending school and work to grocery shopping.

Unfortunately, not every business was able to make a successful pivot to a business model that could work amid state COVID-19 regulations and mandates that emphasized social distancing, masking, and minimizing indoor gatherings. One of the hardest-hit markets was the restaurant industry. However, despite 2020 being a dismal year for numerous restaurants, one Atlanta-based Asian fast-casual franchise not only continued to thrive but also began a franchise growth plan that is poised to take the concept across the United States this year!

Meet Tin Drum Asian Kitchen

Upon entering a Hong Kong street café-inspired Tin Drum location, the first thing you’ll notice is the exciting, high-energy atmosphere that sets it apart from any other Asian fast-casual concept today. With a simple list of ingredients and a minimalist setup that requires not much more than a large wok, Tin Drum Asian Kitchen’s franchise model is one that can be easily executed in a small space, reducing the need for costly real estate and expensive equipment that make many franchise investors wary of restaurant concepts.

The second thing you’ll notice is the authentic, flavor-packed punch that every mouthful of our signature dishes offers. As a true pan-Asian restaurant, Tin Drum serves an eclectic menu of “Asia’s greatest hits,” with offerings inspired by traditional favorites from all over the Asian continent prepared fresh-to-order and customized to each guest’s unique taste. Unlike other Asian concepts in the fast-casual space, Tin Drum Asian Kitchen focuses on bringing authenticity and high flavor to each meal, offering an upmarket dining experience at a fast-casual restaurant price.

How Tin Drum Survived (And Thrived) in 2020

It’s no secret that Asian restaurants are true pioneers in the carryout and delivery arena, and Tin Drum is no exception! As Tin Drum’s co-Owner and CMO Amisha Popatiya points out in the franchise’s information-packed Brand Overview video, “Asian food is well-positioned for the recent takeout and delivery boom that shows no sign of slowing down in the many years to come.”

For over half a century, Asian restaurants across the country have offered take-out and delivery services to their customers and were able to perfect this model long before anyone had ever heard of UberEats or DoorDash.

Tin Drum Asian Kitchen has followed in this tradition, offering carryout and delivery services since its inception. In fact, even before the COVID-19 pandemic, 40% of our business was already from takeout and delivery orders! Having a franchise model that was designed to accommodate carryout and delivery gave us an instant advantage over competing restaurants that had to quickly put together a plan to get their food out the door and into the hands of hungry customers. While other restaurant owners were struggling with trial and error as they scrambled to pivot to a delivery-only model, it was business as usual for our Franchise Owners!

Own an Asian Restaurant Franchise With Tin Drum Asian Kitchen

With its simple model, low overhead cost, and minimal staff and equipment requirements, Tin Drum Asian Kitchen is an ideal choice for any franchise investor who dreams of owning a restaurant. Our unique offerings, including our all-new Boba tea, have set us apart in every market we enter, and we’re just getting started!

Ready to learn more about Tin Drum Asian Kitchen? Pre-qualify to begin our Franchise Discovery Process at their dedicated franchise website, or connect with a Franchise Development Manager at franchiseinfo@tindrumasiankitchen.com.

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