Slim Chickens Continues to Dominate the Chicken Segment

Any multi-unit operators who are interested in expanding into the chicken segment likely have one brand on their minds: Slim Chickens. 

The better-chicken brand has been on fire in recent years; 2021 marked a record year for Slim Chickens with more signed development deals and openings than the brand has ever seen before. Other brand highlights include their 150th restaurant location opening and a 43.5% increase in comp sales growth over the last four years. 

With this kind of growth and an AUV of $3.4 million*, Slim Chickens corporate knew 2022 was going to be a good year. That feeling was only amplified when the brand started 2022 by being named QSR’s newest Breakout Brand of the year. This title is only earned by the hottest of franchise concepts, further solidifying Slim Chickens place among its fellow franchise powerhouses. 

The brand’s success boils down to a few important factors. High on that list is the collaboration between their talented franchisees and dedicated corporate team. Together, the two groups elevate the brand with every territory expansion. 

“From the very beginning Sim Chickens has been franchisee friendly in every way you could possibly imagine,” said franchisee Mike Sartwell, who owns and operates several Slim Chickens locations in North Dakota. “The team was there to help with every aspect — from site selection, marketing, training, operations, etc., the brand was amazing… I’ve never seen anything like it in my 45 years in the industry. They help you through the entire process… you’re not on your own, it’s a team of people getting this restaurant open with you.”

And to get customers through the doors — or “Slimthusiasts,” as the brand’s loyal fans like to call themselves — Slims focuses on food and flavors that are of the highest quality. With hand-breaded, cooked-to-order chicken and 17 house-made dipping sauces to choose from, Slims further differentiates itself from other chicken concepts with their top-notch flavors, fresh-cooked food, and varied menu. 

This brand continues to be hot, hot, hot — Slim Chickens already has 800 units currently in development, but they’re still looking to expand throughout the country. Reach out to Vice President of Franchise Development Jackie Lobdell at jackie@slimchickens.com for more information on the breakthrough better-chicken brand. 
*AUV for group #1 franchised restaurants in the 2021 FDD 

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