Taco John's Continues to Innovate within the Thriving Mexican Restaurant Industry
Despite already having a massive following that supports its nearly 400 restaurants across 23 states, Taco John’s continues to innovate new ways to reel customers in and keep them coming back for more bold flavors.
The brand has made it easier than ever for customers to “Olé the Day” with their new and improved loyalty program, which allows users to enjoy the benefits of an all-new points-based program. When they sign up for the program, guests earn 10 points for every dollar they spend. Once they’ve accumulated 200 points, they can cash those points in for bigger, bolder, better menu items such as Crispy Beef Tacos, Potato Olés®, Fried Chicken Tacos, Churros and more.
And while Taco John’s iconic menu items remain extremely enticing, Taco John’s continues to innovate its menu offerings, most recently adding delectable Mango Shrimp Street Tacos to the menu.
“We work hard to make sure we have our finger on the pulse of what consumers want,” said Brook Speirs, Vice President for Franchise Development at Taco John’s. “We’ll continue to innovate to meet the needs of our guests, and we’re thrilled to be able to offer them a loyalty program that rewards their love for Taco John’s, as well as irresistible new menu items.”
In line with their innovative mindset, Taco John’s has embarked on a mission to rebrand restaurants, which includes a new look and feel, especially in the drive-thru, allowing easier access and a more appealing guest experience. The rebrand effort is perfect for a brand that does more than 60% of business via drive-thru.
Since 1969, Taco John’s has offered its devoted following high-quality, made-from-scratch food. The brand’s franchisees enjoy exceptional support, world-class executive leadership, and innovative branding. Taco John’s offers flexible footprints, strong dayparts and prime positioning within the explosive Mexican food industry. The brand is targeting qualified and experienced franchisees to develop in dynamic markets across the country.
For more information on the Taco John’s franchise opportunity, visit www.tacojohnsfranchise.com.
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