The Habit Burger Grill Ignites Expansion with Nationwide Franchising
The Habit Burger Grill is revving up for more growth, poised to expand as a fine-tuned legacy brand with a bold future in franchising.
The Southern California-based fast-casual favorite, backed by the leadership muscle of mega parent Yum! Brands, continues to build momentum with high demand and plans for record-breaking expansion, inking multiple area franchise development agreements for prime markets from coast-to-coast.
The move to amplify the brand's nationwide presence follows deep investments in tech-driven operations, an all-access digital customer experience, and comprehensive system-wide franchise support.
"We're on the cusp of an exciting new era for The Habit Burger Grill, facing vast untapped growth potential and strong unit economics," says Russ Bendel, CEO of The Habit Burger Grill. "Along with forging ahead on our growth strategy, we've firmly established our operating model at the leading edge of the fast-casual sector through the implementation of tech-enabled innovations."
Founded in 1969, The Habit Burger Grill has built a loyal following for its award-winning burgers chargrilled over an open flame and a laid-back, welcoming vibe with a "quality first" mindset. Habit's signature Charburger tops a trend-forward innovative menu that features fresh salads, handcrafted sandwiches, and a unique take on classic sides such as tempura green beans, sweet potato and French fries, and onion rings. The brand's made-to-order, delicious fare is crafted with high-quality ingredients and delivered at a quick-service-like value.
The Habit Burger Grill offers the total package for experienced operators looking to diversify. Streamlined in-store operations and the brand's modernized mobile app, kiosks, online ordering, and third-party delivery services have added another business layer to the brand's distinctive fast-casual dining experience that is already paying off. App and online order sales soared nearly 40% in 2020.
"Our current franchise partners have been incredibly impressed at just how relevant our model is in today's rapidly evolving world – as it relates to both consumer preferences and what operators expect from concepts," says Chief Global Business Partnership Officer John Phillips. "The support we have in place for franchisees is extremely thorough. From the technology to real estate, training, design, marketing, and menu innovation, the package we put together for franchisees provides 360-degree guidance on running great restaurants."
With over 300 restaurants in 14 U.S. states and 11 international locations, The Habit Burger Grill seeks to expand with multi-unit, multi-brand operators who have a proven track record in the restaurant industry, the dedicated resources, and infrastructure to operate restaurants, and the ability to source real estate and construction. These long-term partners will need to live and work in the market they desire to develop, with options for international growth available as well.
Franchisees can take advantage of prime available real estate to fulfill the brand's mission to become "everyone's favorite Habit, one burger at a time." The franchise’s flexible footprint, including drive-thru, endcap, freestanding and in-line buildouts, provides entrepreneurs with a wide range of real estate models that fit any market, along with non-traditional venues such as colleges and universities, airports, and amusement parks.
The Habit Burger Grill was recently named among Thrillist's list of "Underrated Burger Chains that Need to be in Every State!" To explore your franchise opportunities to join a top growth-ready brand, visit habitburger.com/franchise.
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