The Vitamin Shoppe Introduces Franchise Program

Health and wellness industry pioneer The Vitamin Shoppe® is set to flex its muscle in franchising as a proven brand and trusted specialty retailer. 

New Jersey-based The Vitamin Shoppe, a subsidiary of Franchise Group Inc., has launched its first-ever franchise strategy future-focused on expanding the reach of the brand’s mission of health and wellness for all. Highly motivated entrepreneurs have the opportunity to partner with the unparalleled expert in a $50 billion+ vitamins, minerals, and supplements sector poised for more growth. 

After a pandemic-filled year, consumers are investing in their emotional and physical wellbeing like never before. Soaring demand for the unmatched expertise of The Vitamin Shoppe, along with a favorable real estate market, has set the stage for a strong franchise start.  

“We are offering a proven and profitable business model in an expanding consumer sector with a strong runway for growth, as well as an innovative, fully omnichannel franchise model that rewards our partners for growing e-commerce sales in their franchise territories,” says Sharon Leite, chief executive officer of The Vitamin Shoppe. “We are the first to do that in the specialty retail space, and that’s one key aspect of our strong commitment to growing our businesses together with our franchise partners.”

Founded in 1977, The Vitamin Shoppe offers an assortment of vitamins, minerals, supplements, herbs, CBD, homeopathic remedies, and sports nutrition from 700 brands, in addition to its own proprietary family of brands. 

The company continues to modernize its business with a digital-first mindset that meets consumers where and when they prefer to shop, whether in-store, curbside, online, the VShoppe app, with same-day delivery, via the phone with customer support, or at a one-on-one virtual nutritionist appointment. 

The Vitamin Shoppe is driving growth through a comprehensive strategy of merchandising initiatives, operational enhancements, and marketing innovations such as expanding an innovation-focused retail format, creating the leading national destination for CBD (CBD HQ™), and reimagining the brand’s Healthy Awards® loyalty program. 

Integrated partnerships with mission-aligned leaders give franchisees an unmatched competitive edge for their dynamic locally-owned stores, designed to be indistinguishable from the brand’s more than 688 corporate locations. 

Among the most recent alliances, The Vitamin Shoppe teamed up with endurance leader IRONMAN® as the official supplement retailer of the IRONMAN® U.S. Series and inked exclusive co-branded deals with trailblazer WW (formerly Weight Watchers) and Martha Stewart’s new CBD collection launched in The Vitamin Shoppe and its Super Supplements stores. 

“All of these initiatives are central to our brand strategy to become the premier, global specialty destination for health and wellness solutions,” adds Leite. “Our franchise partners will be an important part of this next chapter of The Vitamin Shoppe’s bright and healthy future.”

Single and multi-unit franchise owners can count on comprehensive support in all the essential aspects of retail operations, supply chain, brand and product marketing, legal, real estate, and digital integrations.

With the first franchised locations expected to open later this year, buzz continues to build for The Vitamin Shoppe’s unmatched franchise opportunity, notes Leite. In fact, The Vitamin Shoppe signed its first franchisee shortly after their inaugural Discovery Day!

“We’ve had strong, positive interest from our franchising announcement and great engagement during our first ‘Discovery Days’ where qualified potential partners learn much more about our business and can speak directly to our executive leadership team,” adds Leite. “I encourage interested parties to visit our franchise website to explore this rewarding opportunity and to sign up for the next Discovery Day.”

To explore franchising with an industry leader, visit www.OwnAVitaminShoppe.com.

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