The Vitamin Shoppe® Signs its First-Ever Franchise Agreement for New Stores in the Texas Communities of East Austin, New Braunfels, and Harlingen

The Vitamin Shoppe® has hit the franchise ground running with plans to bring its new business model to the Lone Star State in a big way.

The global omni-channel specialty retailer is set to expand its footprint in Texas with a multi-unit deal for three franchised stores in the communities of East Austin, New Braunfels, and Harlingen expected to open in the coming months. This franchise agreement marks the first time in the company’s 44-year history that The Vitamin Shoppe has partnered with independent operators for franchise locations.

Investing in The Vitamin Shoppe was an easy decision for pioneering franchisees Marcy and Joey Zayas. Marcy previously spent more than 12 years as a store manager of The Vitamin Shoppe in Brownsville, Texas, giving her a deep knowledge and understanding of the brand’s products, customer base, and operations.

The entrepreneurs, who also own a land management company, are excited about the “significant opportunity” to bring The Vitamin Shoppe to untapped Texas markets.

“We know these communities well and look forward to serving them with The Vitamin Shoppe’s quality products and trusted guidance for lifelong wellness,” say Joey and Marcy Zayas. “With our close ties to The Vitamin Shoppe over the years, we are particularly honored to be the company’s first-ever franchisee and look forward to a long and productive partnership.”

The Vitamin Shoppe seeks to expand its footprint with entrepreneurial partners who share the company’s passion for quality, innovation, and the health of their customers and communities. Sharon Leite, chief executive officer of The Vitamin Shoppe, says the brand’s first franchise partners are the perfect franchise fit—and then some.

“I’m confident Marcy and Joey will build thriving businesses that serve their Texas communities with the exceptional quality, innovation, and expertise that are the enduring hallmarks of each and every store that carries The Vitamin Shoppe banner,” Leite says. “I’m especially pleased to welcome Marcy back to The Vitamin Shoppe team, this time as an independent business owner and franchisee.”

Launched in 1977, The Vitamin Shoppe has grown into the premier global destination for health and wellness solutions with more than 680 locations and a vibrant e-commerce business that offers the most extensive assortment of vitamins, minerals, and supplement products at retail in the United States. All of The Vitamin Shoppe’s stores offer national brands and an expanding portfolio of proprietary brands. The Secaucus, New Jersey-based company, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), operates additional stores under the Super Supplements banner in Washington, Oregon, and Idaho.

Franchise partners have the opportunity to leverage the trusted quality of The Vitamin Shoppe brand and its unparalleled expertise in the fast-growing $50 billion vitamins, minerals, and supplements industry. The company continues to modernize its business with a digital-first mindset that meets consumers where and when they prefer to shop in today’s evolving retail landscape that offers extensive room for expansion.

The Vitamin Shoppe is poised to continue to soar as consumers become more invested in their health and well-being. The new growth strategy through franchising marks a capital-efficient way to grow the brand’s retail footprint in a favorable real estate market while empowering franchise partners to create dynamic, locally-owned businesses, notes Leite.

Ready to explore your opportunities to expand with a proven brand? Visit www.OwnAVitaminShoppe.com to start the discovery and application process.

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