Woof Gang Bakery & Grooming is one of the hottest franchising opportunities in the pet sector
Woof Gang Bakery & Grooming is a leader in the specialty pet retail and grooming sector. That’s important because in 2021, $123.6 billion was spent in the pet industry in the U.S. The brand is making a name for itself and was even just recognized on the 2022 Franchise Times Top 500 list for the fourth year in a row.
The Florida based company’s global sales are well over $100 million and the brand now has more than 200 locations across the country. More and more customers are choosing Woof Gang Bakery & Grooming for their pet care needs, and savvy entrepreneurs are recognizing the brand’s growing potential.
We asked Woof Gang Bakery & Grooming Chief Development Officer Joseph Marin to tell us about the brand, why it’s unique, and why it makes such a great investment opportunity.
Can you describe the origins of Woof Gang Bakery & Grooming?
Marin: Our company's founders had been frequenting the same pet supply retailer week after week and had yet to be greeted by name or to experience a satisfactory level of service. They felt it was cold and no one knew them or their dogs, so they wanted to open a store that would deliver the personal service they found lacking. With that in mind, Woof Gang Bakery & Grooming was launched in November of 2007 in Abacoa, Florida. Four months later, the company’s first franchise location opened.
Originally, many of our locations were designed to include a bakery, before grooming was introduced. While the locations we are building today will not include a bakery, we continue to offer our proprietary selection of human-grade baked goods for dogs through our exclusive line of Woof Gang gourmet treats. We expanded our focus from baking and retail to grooming in 2018, when we noticed the trend for grooming rising. By 2019, grooming officially overtook retail as our primary source of sales. Today, we groom more than one million dogs a year.
What makes the brand unique?
Marin: Woof Gang is the neighborhood pet store with a boutique feel for pet owners who are looking for personalized services and premium treats for their pets. We create a loving, respectful, and playful environment for pets and their owners and deliver superior grooming services, all-natural pet treats and food products, and a sense of community where all are welcome. We are your dog’s happy place.
What do you look for in a franchisee?
Marin: Someone who has a passion for people and pets, enjoys a fast-paced environment, and is customer service-focused. Our successful operators understand the importance of following our training and operational standards.
What kind of support does the brand offer franchisees?
Marin: Woof Gang Bakery & Grooming has invested in comprehensive training programs that ensure our new franchisees are educated, prepared, understand the process, and are ready to run a successful store. Our unique investments in our support teams and technology helps franchisees achieve business success by providing them with on-the-job training, site selection support and lease negotiations, proprietary grooming processes, negotiated discounts on products and equipment, and more.
Are there any specific states or areas where you are looking to expand?
Marin: We are looking to grow nationally but with priority markets being California, Texas, New England, Michigan, Chicago, Atlanta, and Minneapolis.
Why become a franchisee with Woof Gang Bakery?
Marin: Because our brand is fun, authentic, unique, and something to be proud of owning, and there is a remarkably high and growing demand for our products and services. Also, because our average store sales are 3x higher than the initial investment, making Woof Gang among the very best economics in franchising.
Now is the time to check out franchising opportunities with Woof Gang Bakery & Grooming. For more details about the brand visit franchise.woofgangbakery.com.
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