TruBlue Total House Care Delivers a Helping Hand and Peace of Mind as the Only Home Maintenance Franchise Solution for Seniors
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TruBlue Total House Care Delivers a Helping Hand and Peace of Mind as the Only Home Maintenance Franchise Solution for Seniors

TruBlue Total House Care Delivers a Helping Hand and Peace of Mind as the Only Home Maintenance Franchise Solution for Seniors

The National Council on Aging estimates nine out of 10 older adults want to age in place—a trend that has only grown more urgent throughout the COVID-19 pandemic. Top franchise TruBlue Total House Care stands uniquely ready to meet the surge in demand as the missing piece to the senior care industry puzzle: worry-free and comfortable living for seniors that provides families with priceless peace of mind. 

The full-service home maintenance franchise is poised for explosive growth as the only national provider specializing in affordable assessments and ongoing care in and around the home, where experts estimate 90 percent of senior falls occur.   

"We pick up where senior care companies leave off," says TruBlue President Sean Fitzgerald. "Senior care companies provide companion and medical care, but they aren't going to power wash the deck, carry the Christmas tree out of the basement, get on a ladder to change a light bulb, or drain the hot water heater. As people age in place, they aren't going to be able to maintain their homes themselves. They are going to need help, and that's where TruBlue comes in."                  

TruBlue's one-call-does-it-all solution includes House Care Plus, a regularly scheduled maintenance program designed for older adults and busy families. With this program, clients work with TruBlue to maintain all aspects of their home, including performing regular maintenance, handyman repairs, home modifications, yard work, and cleaning services. 

Franchisees are certified home safety specialists, staffed with background screened, fully bonded, and insured, uniformed employees—an unmatched level of professionalism in a fragmented home maintenance industry.  The senior care world is taking note.  

TrueBlue has teamed up with leading in-home care provider Right at Home as part of an innovative Preferred Provider Agreement fueling nationwide franchise growth. Right at Home has more than 600 franchise locations domestically and internationally, making it highly likely that new TruBlue franchise owners will open in markets with access to a significant, potential referral source already in place. 

"We identified that one of the biggest challenges to helping seniors age in place is making sure that the home environment is safe," said Brian Petranick, Right at Home President and CEO. "By partnering with TruBlue, we have a trusted partner we can rely on to provide senior home safety assessments, home modifications, fall prevention, and ongoing home maintenance and repairs."

TruBlue delivers its franchise partners a competitive edge from the start. The brand worked with Age Safe America to incorporate the Senior Home Safety Specialist certification into its franchisee training programs, recently earning the national advocacy organization's highest honor – the 100% Commitment Award. 

The Senior Home Safety Specialist designation is a "valuable differentiator proven revenue generator, and a doorway to the $7 Trillion Longevity Economy," notes Steven Bailey, founder and managing director of Age Safe America. 

Fitzgerald agrees. TruBlue's reputation as a trusted brand delivers a built-in competitive edge that expands beyond senior care agencies.

"What happens is the homeowner or family member ends up calling you for everything—you are a first-choice referral source," Fitzgerald says.

With 60 locations in 32 states, TruBlue expects to double in size in 2021, with rapid expansion plans to meet national demand. Franchisees can take advantage of a recurring revenue model in two exploding markets – senior care and busy families—and zero competition on a national scale. 

There's no place like home for seniors, and no one understands the need to ensure those spaces are safe better than TruBlue Total House Care. 

Ready to be part of a golden franchise opportunity? Learn more at


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Published: February 12th, 2021

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