TruBlue Total House Care is Filling a Gap in the Senior Services Market
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TruBlue Total House Care is Filling a Gap in the Senior Services Market

TruBlue Total House Care is Filling a Gap in the Senior Services Market

Luca Piacentini

TruBlue Total House Care, the emerging 60+ unit home-services franchise, has made a name for itself as the only franchise brand focused on providing both home maintenance, modifications, and repair services in addition to ongoing in-home support to help seniors age in place. Now, as America’s rapidly growing senior population increasingly looks to age at home rather than senior living, TruBlue is gearing up for widespread growth throughout the country, with the goal of expanding its presence to 200 franchise units by the end of 2023.

“As a country, we are not only experiencing a change in how and where people want to grow old, but also how much time people are spending at home as a result of the COVID-19 pandemic,” said Sean Fitzgerald, TruBlue’s president. “No other company blends high-quality in-home maintenance, modifications and repair, despite the staggering demand for these services, which is why TruBlue has seen tremendous growth over the past year.”

How TruBlue is Keeping Pace With the Growing Senior Care Industry

“Medical technology is helping people live longer, healthier lives, and as a result, the senior population is only going to continue to grow year after year,” said Fitzgerald. “More and more, seniors are looking to age in place and remain in their family home. Unfortunately, those homes are not always equipped to meet the evolving needs of seniors. That is where TruBlue comes in.”

TruBlue performs safety assessments for each home before modifying the space to accommodate the specific needs of the senior resident, reducing the risk of health hazards. Unlike traditional home maintenance brands, TruBlue’s assistance doesn’t stop once the modifications are done. TruBlue’s “Helping Hands Around the Home” service offers ongoing, in-home help to assist seniors with small projects that might otherwise provide a challenge.

How TruBlue Services Busy Families

“With TruBlue, busy families can reclaim their spare time by spending less time tackling housework and more time spent with the ones they love,” said Fitzgerald.

TruBlue identifies and handles small issues around the house that might lead to larger problems down the road, such as light fixture installation, leaky faucet, and toilet repairs in addition to lawn care services, cleaning services, commercial property cleaning, and more!

How TruBlue’s Memberships Ensure Homeowner Safety and Satisfaction

With all these services, TruBlue differentiates itself in the marketplace by giving customers the option of signing up for a monthly maintenance package, allowing seniors and busy families to stay on top of routine maintenance with recurring appointments.

TruBlue recognizes that entering a customer’s home is an intimate situation, Fitzgerald says the brand provides a network of certified, reliable professionals that families can trust in their home. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America.

Now, with the goal of reaching 200 units by 2023 and with nine new franchise locations currently in development, TruBlue has identified Florida as well as Texas as key development markets for 2022.

To learn more about franchising with TruBlue, visit 


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Published: January 12th, 2022

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