Unity Rd. Offers Budding Opportunity for Diversification in the Cannabis Industry

One of the lessons to come out of the Covid-19 pandemic of 2020 was that business operators with diverse holdings are much better prepared to weather the economic storm. One franchise brand that can complement nearly any other franchise concept in a portfolio is the cannabis dispensary Unity Rd., the nation’s leading dispensary franchise.

“Any experienced franchise operator with retail or customer service background is a potential Unity Rd. franchise partner,” says Justin Livingston, VP of franchise development for Unity Rd. “We offer a unique opportunity to get in on an growing segment that offers incredible potential.”

Growing is right. Cannabis legalization has been on a massive upward trend before, during and as we approach post-pandemic.  In the last month alone, New York became the 16th state to legalize adult-use cannabis. New Mexico's legislature passed a legalization bill that’s awaiting a signature from the governor to become the 17th state. More than 30 states already allow for medicinal cannabis use. There’s even a bill in the works in Washington, D.C. that would federally legalize marijuana. That’s why now is the right time to buy into a brand like Unity Rd. and be ahead of the curve and inevitable competition. 

Much of this growth is fueled by the shift in how Americans view cannabis. It’s becoming more and more accepted in culture and stereotypes of the past have been replaced by science and research findings on the benefits of the drug. The medicinal qualities of cannabis make it a widely used resource for a number of health-related issues from reducing chronic pain to anxiety. From a recreational point of view, cannabis is all-natural, organic, and non-addictive. It’s also a product in demand that creates revenue for business operators and tax dollars for governments. 

It’s big business. U.S. cannabis sales are projected to hit $37 billion by 2024 — nearly five times what the industry is worth today. On a high growth trajectory, analysts at Cowen and Company anticipate the U.S. marketing reaching $100 billion by 2030.

“Cannabis can really complement just about any other brands a franchise partner may operate,” says Livingston. “But particularly in areas such as health and wellness, fitness, and food and beverage.” He likens Unity Rd. to a “whole new bucket” in the franchising world. It’s relatively new, the market is growing, there aren’t many players in it, and it doesn’t compete with any other franchise concepts.

As the primary player in the space, Unity Rd. is a proven concept that offers franchisees an experienced corporate support team, a growing market, brand equity, supply chain, marketing support, and much more.

Entrepreneurs getting their foot in the door of a cannabis dispensary like Unity Rd. now not only have the potential to corner the market in their area - and to expand as more and more states open the doors through legalization – but also build diversity into their portfolios that will help them weather the next economic storm.

If you’re looking for an opportunity to diversify your portfolio, then Unity Rd. might just offer the right complementary path. 

Existing multi-unit franchisees: would you add a cannabis dispensary franchise to your portfolio? Click here to share your feedback.

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