Vitality Bowls Ramps Up Multi-Unit Franchise Expansion

Vitality Bowls is drumming up franchise expansion efforts to open more cafés across the nation, offering newly-entered markets a convenient and allergy-friendly fast-casual spot to frequent, and investors a robust investment opportunity with room for development.

Since franchising in 2014, the California-based restaurant chain has solidified growth plans and went into 2022 with clear goals to expand its footprint. Vitality Bowls started 2022 reporting an increase in average gross sales coming in at $791,000 for all top quartile cafés. A plethora of new franchise agreements inked with entrepreneurs inspired by the trend-forward success of the health-focused concept puts Vitality Bowls at 130 locations open or in development in 19 states. In 2022 alone, Vitality Bowls expanded its presence with breakthrough entrances in the markets of Massachusetts, Connecticut, and Arizona.

Multi-unit franchisee and Massachusetts café owner, Tim Johnson, was a C-suite executive in the tech industry before venturing out into the health food restaurant industry with Vitality Bowls. He recently celebrated the opening of his second location in Cambridge.

“It’s been such a rewarding experience to work with the Vitality Bowls team again,” Johnson said. “Our first opening in Watertown was a massive success, and our superfood menu items resonate incredibly well with residents. Given the significant population of students, educators, and professionals in the Cambridge area, we know the local community will love the convenient, clean-eating options that Vitality Bowls provides.”

Johnson joins a host of passionate franchise owners who are uniting with Vitality Bowls to enhance the food choices in their community. Gary Legumina spearheaded the brand’s introduction into Arizona and holds extensive knowledge in multi-unit operations as a Subway franchisee of 18 years.

“There is a lack of healthy food offerings for consumers in the local area, and I think Vitality Bowls is the perfect fit to fill that niche in Gilbert and beyond,” Legumina explained.

Additional highlights of the brand’s franchise momentum include a signed agreement for the first Connecticut location in Westport, a multi-unit development agreement for two cafés to open in Suwanee and John’s Creek, Georgia, a multi-unit agreement for two cafés to open in the Greater Cleveland area, and a sixth Florida café planned for Maitland.

Drawing prospective owners to the concept and encouraging existing franchisees to expand, Vitality Bowls’ driving force is to bring health and wellness to every community across the country through fresh, high-quality superfoods in an allergy-friendly environment. Under the leadership of founders Tara and Roy Gilad, Vitality Bowls continues to lead the way as America’s superfood café.

Vitality Bowls’ broad and varied menu, boasting multiple dayparts, stands alone in the burgeoning bowl and smoothie sector. The brand has built a loyal following for its winning formula of dynamic cafés and unique collection of superfood menu items containing extraordinary ingredients packed with antioxidants and high nutritional values. All menu items are made to order and prepared in a kitchen designed to avoid cross-contact. Bowls and smoothies are free of ingredient fillers such as ice, frozen yogurt, or artificial preservatives, allowing the purest taste possible to emerge.

Solidifying their status as a best-in-class health food franchise, Vitality Bowls was recently named a Top Food Franchise by Entrepreneur magazine, securing a spot in the top five of the “Best of: Açaí Bowl” category. Vitality Bowls franchise owners can look forward to continued demand for the brand and a partnership to help grow the business quickly, including real estate, construction, training, and ongoing support to ensure sustained success.

President of Vitality Bowls, Tara Gilad, said, “The growing consumer demand for nutritious meals offered at quick-serve convenience is evident, and Vitality Bowls provides a solution for communities across the nation to have better access to healthy options. Our growth over the last year is just the starting point – we’re more motivated than ever to continue our mission by expanding in new and existing territories with the right multi-unit investors.”

To explore your opportunities to invest in a health-centric concept like Vitality Bowls, visit franchise.vitalitybowls.com today.

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