Why TruBlue House Care Will Be One of the Hottest Franchise Brands in 2021

TruBlue Total House Care is set to soar in the booming senior care market, uniquely positioned for explosive growth as the first and only national provider of total home care services for seniors, including home safety, modifications, and ongoing repairs and maintenance, both inside and outside the home. 

Backed by leadership with three decades of experience in senior care and home services industries, TruBlue was founded and designed to specifically meet the escalating demand of millions of seniors and baby boomers who want to "age in place" and grow older in their beloved homes and neighborhoods but don't have the physical abilities, balance, skills or desire to keep up with never-ending maintenance.  

"There are 100 different senior care franchises and thousands upon thousands of home care agencies that take care of the PERSON, but until TruBlue, there hasn't been any national provider to specialize in taking care of the senior's HOME, inside and out and on a recurring basis," explains TruBlue President, Sean Fitzgerald. "For families who want their loved ones to comfortably age in place, it's all about convenience, trust, and, most importantly, peace of mind—and that is exactly what TruBlue provides. After all, to properly age in place, it all starts with having a safe and well-maintained home."

Over the next two decades, more than 10,000 people will turn 65 EVERY DAY, and according to AARP, more than 90% of them want to age in place—a number projected to rise rapidly with the impact of COVID-19. Seniors and their concerned families want to put off relocating to a senior or assisted-living community for as long as possible. The success of this booming age-in-place movement is dependent upon a safe and accessible home, and that's where the trusted and helping hands of Cincinnati-based TruBlue come in to play. TruBlue provides that vital missing link with their total care of the home environment to help make a full spectrum of effective senior care a reality.

TruBlue provides Age Safe America-certified home safety assessments and modifications, fall prevention, handyman repairs, whole house cleaning services, yard work, seasonal tasks, and minor home renovations. Really, anything and everything on a homeowner's to-do list of chores. Top-notch home technicians, background checked, bonded, and insured, focus on creating well-maintained and safe spaces and ensuring they stay that way. 

"With 90 percent of falls for seniors occurring in the home, they are typically doing things they shouldn't be doing, which leads to hospitalizations or assisted-living facilities," says Fitzgerald. "Our recurring upkeep program – House Care Plus – helps with ensuring the house is continually safe, accessible, and well-maintained for seniors."

For franchise partners, TruBlue delivers an unmatched opportunity as the premium one-stop resource for two of the hottest and fastest-growing home services sectors – seniors and busy families.  

TruBlue owners can count on a complete turn-key operation with comprehensive training, ongoing support, and proprietary technology and marketing tools for a fast start in franchising. Robust lead generation and referral programs are also designed to keep franchisees connected to the communities they serve, spurring strategic alliances with home care agencies, health care providers, property managers, realtors, small business owners, and homeowners' associations.

Fitzgerald, a career-franchise veteran, says, "TruBlue stands poised to rapidly expand its proven business model in a wide-open sector that has few direct competitors, minimal government regulations, and plenty of prime, protected territories still available throughout the U.S." 

The brand looks to make its presence known with entrepreneurial partners experienced in leading teams and the business smarts, sales, marketing, and networking know-how to build on TruBlue's bright future. 

With plans for hundreds of franchise locations over the next five years, Fitzgerald has been busy fielding inquiries from major health and senior care-related industry players already seeking TruBlue's services for their clients as well as the formation of national strategic alliances.

"The demand is already there," Fitzgerald says. "We need good operators to come in and work those market areas."

Ready to be a house care hero? To learn how and what it takes to open your own TruBlue Total House Care franchise, visit TruBlueFranchise.com.

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