Dog Wizard Franchise Overview
About Dog Wizard
Founded in 2005 and franchising since 2012, Dog Wizard is a Charlotte-based dog training company that seeks to make humans’ lives easier and dogs’ lives better through its proven and guaranteed dog obedience programs. The trainers at The Dog Wizard are knowledgeable of all proven training methods – including agility, baby prep, dock dive, seek and find, retrieve and scent, among others. After a free evaluation, the trainer educates you on the pros and cons of each method and makes a professional recommendation regarding which style will produce your desired results.
Dog Wizard was started out of love for dogs and a burning desire for a better and more fulfilling life. After graduating from Wake Forest, where she was a point guard on the women’s basketball team, Gretchen Hollifield found herself working a traditional office job 50+ hours a week stuck behind a desk, trapped inside all day, and with very little excitement and joy in her work life. She dreaded going to work and finally reached her breaking point and escaped. Her real passion was being around dogs. So in 1997, with courage and faith, Gretchen became a certified dog trainer. But sadly, the expensive certification company, like most, only gave her technical training and didn’t properly prepare her to market, operate, and grow a successful and substantial business. She struggled until she developed her own proprietary marketing, operating and dog training systems under her Dog Wizard brand in 2005. Her perfected business model was a success and her income soared as she added more dog trainers to her business. Gretchen then wanted to offer this superior business model and satisfying lifestyle to other dog lovers wanting their own business and freedom.
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