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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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919 Marketing
919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees.
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Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
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Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
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At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
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What's the most challenging part of being a CMO in 2019?
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2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
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6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
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5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
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6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
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