Challenge the Pros

Franchise sales and development professionals answer topical and challenging questions here. These include issues related to franchise brand growth, using new technologies, building sales teams, and recruiting top franchisees and supporting them in the field by providing ongoing education, training, and new products and services.

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What are your operations team's key roles and objectives at Altitude...

Franchise Update Magazine

February 26th, 2024

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What are your operations team's key roles and objectives at Häagen-Dazs,...

What are your operations team's key roles and objectives at The Cleaning...

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What are your operations team's key roles and objectives at Signarama and Starpoint Brands, and how do you support them?

A.J. Titus, President of Signarama and Starpoint Brands discusses the key roles of their operations teams.

Franchise Update Magazine
2,282 Reads 23 Shares

How do you identify if a prospect isn't the right fit for AtWork, and how do you let them know?

How AtWork vets potential franchisees.

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1,641 Reads

How do you identify if a prospect isn't the right fit for Zaxby's, and how do you let them know?

How Zaxby’s vet potential franchisees

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1,705 Reads 4 Shares

What tech trends are you seeing in franchise development at Little Caesars?

Patrick Cunningham at Little Caesars on how they’re using technology in frandev and to meet customer demands

Franchise Update Magazine
2,381 Reads

What Tech Trends Are You Seeing in Development at Home Franchise Brands?

We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding

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2,820 Reads 4 Shares

What Recession? Boston's Pizza Is Gung-Ho on Growth in 2023

What recession? Boston’s Pizza’s VP of Franchise Sales and Development is optimistic about expansion possibilities in 2023

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3,051 Reads 17 Shares

Challenge the Pros: Helping Candidates Find Financing

Challenge the Pros asks Golden Corral and ShelfGenie how they help candidates find financing

Franchise Update
4,449 Reads 8 Shares

Challenge the Pros: Innovation Affecting Sales and Development

Challenge the Pros asks Unity Rd. and McAlister's Deli how innovation has affected their sales and development process

Franchise Update
3,353 Reads 11 Shares

Challenge the Pros: Structuring Deals With Realistic Opening Schedules

Structuring deals with realistic opening schedules: 2 brands tell how they do it.

Franchise Update
2,717 Reads 9 Shares

Challenge the Pros: Reach and Engage Targeted Franchise Prospects with Tailored Communications

How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects

Franchise Update
3,828 Reads 8 Shares

Challenge the Pros: Working Together to Enhance the Recruitment Process

In what ways does your development department work alongside your operations department to enhance the recruitment process?

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4,999 Reads 1 Shares

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Challenge the Pros: Recruiting Strategies and Practices in 2018

We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.

Franchise Update
13,191 Reads 1 Shares

Challenge the Pros: New Media and Marketing in the Franchisee Recruitment Process

Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.

Franchise Update
5,336 Reads 4 Shares

Challenge the Pros: Using Big Data in Your Franchisee Recruitment

The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.

4,725 Reads 14 Shares

Challenge the Pros: Measuring the ROI from your Annual Franchise Recruitment Budget

To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.

Franchise Update
4,014 Reads 1 Shares

Challenge the Pros: Applying key Customer Data in your Franchise Recruiting and Development Efforts

When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.

Franchise Update
2,677 Reads 5 Shares

Challenge the Pros: Using Social Media to Attract Prospects

Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.

Franchise Update
2,821 Reads 3 Shares

Challenge the Pros: Choosing the Right Marketing Media

We believe in utilizing many different marketing channels to reach our candidates, and more importantly, in targeting those in the right markets and for the right category or model.

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2,824 Reads

Challenge the Pros: Keys to Building a Great Sales and Development Team

The process of hiring, training, and retaining qualified individuals for sales and development is a necessary company practice that should not be taken lightly.

Franchise Update
2,799 Reads 4 Shares

Challenge the Pros: The Importance of Franchisee Validation as a Sales and Development Tool

Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.

Franchise Update
3,208 Reads

Challenge the Pros: Integrating Technologies For Overall Development Strategies

It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.

Franchise Update
3,324 Reads

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Challenge the Pros:The Role of Your Brand Culture in Recruitment And Development

At Pancheros, interviewing prospective franchisees who fit within our brand's culture is a lot like dating.

Franchise Update
2,921 Reads

Challenge the Pros: What Do You Look For in a Salesperson?

What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?

Franchise Update
6,476 Reads

Challenge The Pros: Using Technology to Identify, Reach, and Track Prospects

How are you using technology to identify, reach, and track prospects?

Franchise Update
3,915 Reads

Challenge the Pros: Diversity In Your Brand's Recruitment And Development Process

Essentially doubling in size since 2010, Toppers Pizza is one of the fastest-growing pizza chains of the past 3 years.

Franchise Update
2,678 Reads 9 Shares

Challenge the Pros: Measuring Performance in Sales and Development Departments

How do you set standards and measure performance in your brand's sales and development department?

Franchise Update
4,273 Reads 1,023 Shares

Challenge the Pros: Maintaining A Personal, One-On-One Touch With Prospects

At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.

Franchise Update
2,417 Reads 2 Shares

Challenge the Pros: Using Technology Tools To Improve Your Recruitment/Development Speed

Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.