Challenge the Pros
Franchise sales and development professionals answer topical and challenging questions here. These include issues related to franchise brand growth, using new technologies, building sales teams, and recruiting top franchisees and supporting them in the field by providing ongoing education, training, and new products and services.
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We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
- Franchise Update Media
- 2,509 Reads 4 Shares
What recession? Boston’s Pizza’s VP of Franchise Sales and Development is optimistic about expansion possibilities in 2023
- Franchise Update Media
- 2,674 Reads 17 Shares
Challenge the Pros asks Golden Corral and ShelfGenie how they help candidates find financing
- Franchise Update
- 4,195 Reads 8 Shares
Challenge the Pros asks Unity Rd. and McAlister's Deli how innovation has affected their sales and development process
- Franchise Update
- 3,188 Reads 11 Shares
Structuring deals with realistic opening schedules: 2 brands tell how they do it.
- Franchise Update
- 2,545 Reads 9 Shares
How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects
- Franchise Update
- 3,691 Reads 8 Shares
In what ways does your development department work alongside your operations department to enhance the recruitment process?
- Franchise Update
- 4,828 Reads 1 Shares
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
- Franchise Update
- 13,024 Reads 1 Shares
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
- Franchise Update
- 5,112 Reads 4 Shares
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
- 4,573 Reads 14 Shares
To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
- Franchise Update
- 3,827 Reads 1 Shares
When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
- Franchise Update
- 2,539 Reads 5 Shares
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
- Franchise Update
- 2,695 Reads 3 Shares
We believe in utilizing many different marketing channels to reach our candidates, and more importantly, in targeting those in the right markets and for the right category or model.
- Franchise Update
- 2,685 Reads
The process of hiring, training, and retaining qualified individuals for sales and development is a necessary company practice that should not be taken lightly.
- Franchise Update
- 2,687 Reads 4 Shares
Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.
- Franchise Update
- 3,064 Reads
It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.
- Franchise Update
- 3,169 Reads
At Pancheros, interviewing prospective franchisees who fit within our brand's culture is a lot like dating.
- Franchise Update
- 2,800 Reads
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
- Franchise Update
- 6,299 Reads
How are you using technology to identify, reach, and track prospects?
- Franchise Update
- 3,704 Reads
Essentially doubling in size since 2010, Toppers Pizza is one of the fastest-growing pizza chains of the past 3 years.
- Franchise Update
- 2,549 Reads 9 Shares
How do you set standards and measure performance in your brand's sales and development department?
- Franchise Update
- 4,148 Reads 1,023 Shares
At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
- Franchise Update
- 2,302 Reads 2 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
- Franchise Update
- 2,605 Reads 53 Shares
Silos are good for one thing, and one thing only: holding stuff back.
- Franchise Update
- 3,530 Reads 3 Shares
How can you help prospects with questions to ask and what information they should be seeking from franchise development people and franchisees?
- Franchise Update
- 3,857 Reads 124 Shares
Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
- Franchise Update
- 3,196 Reads 95 Shares
To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.
- Franchise Update
- 2,531 Reads 12 Shares
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
- Franchise Update
- 3,633 Reads 240 Shares
With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
- Franchise Update
- 2,774 Reads 32 Shares
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