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CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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Location3 Media
Location3 Media is a digital marketing agency that delivers enterprise-level strategy with local market activation. Founded in 1999 and located in...
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Dog Drop
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Dog Drop
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Dog Drop
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Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 2,905 Reads 4 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
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  • 4,104 Reads 6 Shares
How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
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What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
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  • 2,589 Reads 2 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
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  • 3,551 Reads 1 Shares
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
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Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
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  • 11,642 Reads 65 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
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Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
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  • 2,993 Reads 1,021 Shares
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
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  • 3,328 Reads 1,014 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
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  • 2,974 Reads 1,021 Shares
American Freight
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American Freight
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American Freight
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How is social media changing and evolving, and how is your brand adapting and getting results?
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From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
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The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
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Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
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Hiring the right team is absolutely the most important element of getting the results you want.
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The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
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How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
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Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
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Discuss the role of diversity inside your marketing department and in your marketing strategies.
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One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
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  • 3,529 Reads 1 Shares
Batteries Plus
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Batteries Plus
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Batteries Plus
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At The Little Gym International, our franchise development process is more high-touch than high-tech.
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How can marketing help increase the brand's speed of communication, response, and growth?
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Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
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The first step to a successful franchisee grand opening is disciplined advance planning.
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When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
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Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
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What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
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  • 3,270 Reads 1,021 Shares
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
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  • 7,167 Reads 1,021 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
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  • 3,690 Reads 1,021 Shares
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