TruBlue Total House Care Franchise Opportunity
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TruBlue Total House Care Franchise Opportunity


This is the best decision I’ve ever made. The business is so positive. We help seniors, veterans, schools, army bases, busy professionals, which makes it not only rewarding for us but it allows to have a lifestyle where we can take a trip to Europe every year and take as much time off as we want. People ask us, ‘Why didn’t you just do this on your own?’ The answer is because this franchise allows you to be 1,000 times bigger than you ever could be if you were starting out on your own. We went from just a few customers to a few hundred very quickly. We enjoy every single minute of this business.

Tim Diemont
TruBlue in Virginia

This business allows you to be honest and make real money at the same time, which is a real blessing especially when you’re just starting out. You begin to find very quickly that your customers are far more diverse than seniors. Busy families need our services just as badly as seniors who want to age in place, and our range of services makes it easy to scale up pretty quickly. The corporate support is excellent. As someone who never owned a business before, I was worried about marketing, but they provide great marketing material to us directly.

Todd Cook
TruBlue in North Carolina

Financial Information:

Cash Investment: $50,000
Franchise Fee: $44,900
Total Investment: $61,850 - $81,000
Royalty Fee: 6%
Advertising Fee: 2%

Available Markets:

United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Serving Two Huge Markets - Seniors & Busy Families

TruBlue Total House Care is perfectly positioned for the next golden opportunity in the exploding Senior Care Market. More than 10,000 people will turn 65 years of age EVERY DAY for the next 20 years. Nearly 90% of seniors want to "age in place" and stay in their homes longer. TruBlue was founded, designed, and structured to specifically and successfully make that happen.

TruBlue Total House Care franchise Opportunity

TruBlue is the ONLY national provider that specializes in Total House Care for Seniors that provides complete and on-going solutions, both inside and outside the home. TruBlue allows seniors to customize their convenient, and worry-free house care.

While TruBlue is expanding rapidly to meet the growing national demand, this opportunity is still wide open with plenty of available territories. Other senior-care franchise segments like in-home care are saturated with competition, highly regulated, have risks of personal injury/harm to clients and with limited available territories.

There are more than 12,000 Medicare homecare agencies and more than 6,000 senior care franchise locations taking care of the elderly person, but NO ONE was taking care of their homes. That is why TruBlue was created. Every day, Seniors are forced to leave their homes because of the physical burden of interior and exterior home maintenance and repairs. TruBlue franchise owners take that burden off their shoulders and also give their adult children peace-of-mind knowing mom and/or dad are safe and secure in their homes. Additionally, the thousands of senior care agencies are potential referral and alliance sources for TruBlue owners to collectively keep clients safer in their homes longer.

"Now is the ideal time to franchise with TruBlue," says Sean Fitzgerald, President of TruBlue. "We have zero competition on a national scale, and we are the only company that focuses on being the one-stop-resource for all of our customers' home care needs including maintenance, repairs, cleaning, yard work and seasonal projects. We have low overhead, high-margin potential and a support team with decades of franchise coaching experience and high levels of success and satisfaction. Because of the recent Covid-19 pandemic, that has only intensified the desire of Seniors to stay in their homes to avoid the health and safety risks of assisted living facilities."

TruBlue Total House Care franchise Opportunity

Benefits of Owning A TruBlue Total House Care Franchise

Here are the top reasons why TruBlue is an attractive investment opportunity for first-time entrepreneurs and veteran investors alike:

  • Low-investment, home-based business - TruBlue is a low-cost investment opportunity with the potential for high returns. The total investment to begin operations ranges from $59,650-$86,000
  • A huge opportunity in senior care - Did you know?
    • 87% of seniors want to stay in their homes as they age.
    • 10,000 people will turn 65 years old every day for the next 20 years.
    TruBlue is designed and positioned to help seniors stay in their homes as long as possible.
  • Reap the benefits of multiple revenue streams - TruBlue is the only national provider that helps busy families and seniors age in place safely by providing a variety of revenue streams. Franchise Owners can easily increase cash flow by diversifying their service offerings.
  • Efficiently launch and quickly scale your business - The TruBlue executive team has made it remarkably easy to help franchisees scale quickly and cost-effectively through support programs and marketing tools.
  • Inherit a trusted name - After decades of growing franchise systems in the senior care and home services industries, our executive team founded TruBlue to answer the need for home care services for seniors and busy families. New franchise owners inherit the trusted TruBlue name.
  • Build a business you're passionate about - Feel great about being a home care HERO to seniors and busy families. Take pride in knowing you are providing worry-free services that are truly needed and allow seniors to live on their terms.
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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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