Wild Birds Unlimited Re-launches Online Nature Shop

By: Wild Birds Unlimited | 1 Shares 100 Reads

CARMEL, Ind.--(BUSINESS WIRE)--Wild Birds Unlimited, the original and largest franchise system of backyard birdfeeding and nature specialty stores, announced the re-launch of its online store (www.wbu.com) today. Now, birdfeeding enthusiasts can purchase nature and hobby related products anytime, day or night.

Dedicated to "bringing people and nature together," the new Wild Birds Unlimited Online Store boasts an inventory of more than 160 birdfeeding products, including the freshest seed blends and suet, birdfeeders and houses, birdfeeding station hardware, binoculars, bird identification guides and other birdfeeding accessories.

"It is critical in today's world to have multi-channel shopping; your customers expect it," said Jim Carpenter, President and CEO of Wild Birds Unlimited. "Customers want to shop when and how they want. Ecommerce is all about convenience and making an educated buying decision. Many customers use online sites to research products, and then come into the store to make a purchase," Carpenter added.

The original online store, launched in 1997 and closed in 2005, has been replaced with a more customer-friendly, easier to navigate site with a more complete line of birdfeeding hobby products. The initial model fell short of the company's mission to enhance their customer's joy of the hobby by offering a quick and convenient online shopping experience.

"We're committed to offering our customers the best service, and our new Online Nature Shop is just one of the ways we strive to meet that objective," continued Carpenter. "Our customers will enjoy shopping the site because the expanded product offering provides customers with more opportunities to increase their hobby enjoyment."

Wild Birds Unlimited, with more than 300 locations throughout the United States and Canada, specializes in bringing people and nature together with their birdfeeding and nature products, their expert advice and educational events. Visit our Web site, and shop online at www.wbu.com

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