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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Titus Center for Franchising
The Titus Center for Franchising, one of Palm Beach Atlantic's Centers of Excellence, offers a concentration in franchising to business students.
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Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Boost profitability and employee satisfaction with a culture that places customer experience first
  • Annie Oeth
  • 836 Reads
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
  • Franchise Update Media
  • 1,115 Reads 1 Shares
Act quickly and take responsibility when dealing with customer complaints
  • John Tschohl
  • 1,228 Reads 4 Shares
The way to a customer's heart is through their email inbox, though that is changing. See how.
  • Annie Oeth
  • 1,735 Reads 5 Shares
The Franchise Customer Experience Conference (FCXC) returns to Atlanta June 17-20 for the annual gathering of franchise marketing pros
  • Annie Oeth & Eddy Goldberg
  • 1,391 Reads
Customer service expert John Tschohl outlines 6 foundational steps franchisees can take to deliver great customer service
  • John Tschohl
  • 1,434 Reads 2 Shares
Make sure you are training your employees on soft skills
  • John DiJulius
  • 1,758 Reads 2 Shares
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 1,099 Reads
Digital marketing and referrals have the highest lead-to-close ratios in franchising
  • Franchise Update Media
  • 1,423 Reads 1 Shares
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
  • Franchise Update Media
  • 1,037 Reads 3 Shares
By testing service aptitude, you can boost your employees' ability to serve customers.
  • John DiJulius
  • 1,772 Reads
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Franchisee Greg Thomas innovatively promotes Great Clips, distinguishing it from competitors with engaging experiences, NASCAR sponsorships, and unique promotions
  • M. Scott Morris
  • 1,459 Reads
Successful franchisees keep looking for ways to serve their customers' current and future needs.
  • M. Scott Morris
  • 2,009 Reads 6 Shares
How United Franchise Group's focus on the customer experience and its 11 brands drives franchisee profits
  • Franchise Update Media
  • 1,565 Reads 24 Shares
The Annual Franchise Marketing Report is a go-to benchmarking guide for franchise marketers
  • Kerry Pipes
  • 1,407 Reads 2 Shares
Your franchise development marketing should play to what your prospects are looking to learn from your brand
  • Franchise Update Media
  • 1,510 Reads 19 Shares
Team members need to know they're in position to affect the choices customers make.
  • M. Scott Morris
  • 2,832 Reads 42 Shares
6 ways to become a top customer service company in 2024
  • John DiJulius
  • 1,830 Reads 3 Shares
Our February roundup of consumer experience news and trends
  • Eddy Goldberg
  • 2,260 Reads
Exceptional customer service is the least-expensive tool you have to grow your business.
  • John Tschohl
  • 1,704 Reads 3 Shares
Building and nurturing customer relationships through local digital marketing is an ongoing commitment to providing exceptional experiences.
  • Franchise Update Media
  • 1,983 Reads 5 Shares
IHOP
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IHOP
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IHOP
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Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
  • Franchise Update Media
  • 1,563 Reads 1 Shares
Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.
  • John DiJulius
  • 1,548 Reads 2 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 1,610 Reads 19 Shares
BKIFG transforms customer and employee engagement with a unique FORD allowance program, encouraging personalized gestures and positive experiences, fostering a strong company culture and exceptional growth.
  • John DiJulius
  • 2,513 Reads 1 Shares
Our January roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,711 Reads
Food brands are using AI in their drive-thrus to better meet customer expectations
  • Annie Oeth
  • 1,830 Reads 16 Shares
6 tips for managing customer expectations
  • Jeff Mowatt
  • 2,193 Reads 7 Shares
To improve your customer service and staff morale in 2024, try these 3 things on for size
  • John Tschohl
  • 1,962 Reads 4 Shares
When you provide awesome customer service, you will drive your business to great heights.
  • John Tschohl
  • 2,065 Reads 3 Shares
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