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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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BoeFly
BoeFly drives growth by delivering financially qualified candidates increasing lead-to-franchisee conversion, and helping franchisees secure financing. BoeFly has supported more than 600 unique brands since 2014.
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Integrity Employee Leasing
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Integrity Employee Leasing
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Integrity Employee Leasing
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To deliver the best service you must have a customer-centric approach that offers seamless experiences across the entire customer journey
  • John DiJulius
  • 3,622 Reads 1 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 4,104 Reads 2 Shares
Report from the floor at FCXC: takeaways from consumer marketing pros
  • Jack Monson
  • 5,734 Reads 37 Shares
And the 2022 award for Overall Franchise Marketing Leadership goes to… Wild Birds Unlimited!
  • Kerry Pipes
  • 3,945 Reads 25 Shares
Our July roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,403 Reads 2 Shares
5 articles on marketing trends summed up for the busy marketing executive
  • Eddy Goldberg
  • 1,828 Reads 9 Shares
Boost your odds of staffing up for summer with these 3 tips from Snagajob
  • Mathieu Stevenson
  • 1,718 Reads 5 Shares
After steady growth in Ohio and Michigan, Scramblers, a breakfast and lunch concept, is spreading its wings beyond its Midwest roots
  • Kerry Pipes
  • 1,495 Reads 5 Shares
This ebook from Act-On lays out 7 steps for setting up your next lead nurturing campaign
  • Eddy Goldberg
  • 1,268 Reads 3 Shares
Everyone likes stories. Here’s how to use storytelling as part of your retail sales process with consumers
  • Bob Phibbs
  • 1,396 Reads 3 Shares
Our June roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 1,172 Reads 2 Shares
Red Roof Inn
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Red Roof Inn
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Red Roof Inn
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Every company screws up with customers sometimes. Here’s how to turn that to your advantage
  • John DiJulius
  • 1,482 Reads 25 Shares
Franchise Update Media introduces the new monthly Franchise Customer Experience Report newsletter
  • Eddy Goldberg
  • 1,890 Reads 4 Shares
5 tips for service recovery – the ability to turn an unhappy customer into a long-term, loyal one
  • John Tschohl
  • 1,569 Reads 21 Shares
How Unity Rd. is using reviews to connect with customers and reach new ones online
  • Franchise Update Media
  • 19,886 Reads 4 Shares
Companies should focus on making service easier by reducing the amount of work required of customers to get their issues resolved.
  • John DiJulius
  • 1,412 Reads 5 Shares
Successful local marketing requires understanding the importance of demographics, community involvement, localization of ads, and brand consistency.
  • Rob Elliott
  • 2,209 Reads 13 Shares
If your frontline employees are making any of these 7 customer service experience mistakes, it’s costing your business money every day
  • Bob Phibbs
  • 1,463 Reads 5 Shares
Our April roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 1,293 Reads 2 Shares
How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 1,811 Reads 19 Shares
4 ways to flip an upset customer so that in 60 seconds they believe they are dealing with the greatest company on earth.
  • John Tschohl
  • 1,628 Reads 4 Shares
Taco John's
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Taco John's
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Taco John's
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Jersey Mike’s annual Month of Giving helps the brand create franchisee buy-in for the marketing team
  • Helen Bond
  • 1,999 Reads 86 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 2
  • Kerry Pipes
  • 1,253 Reads 4 Shares
How to establish a customer service initiative that both succeeds and lasts
  • John DiJulius
  • 1,598 Reads 2 Shares
How Pure Barre is using their marketing programs to benefit their franchisees
  • Franchise Update Media
  • 1,249 Reads 4 Shares
How Title Boxing Club is using their marketing programs to benefit their franchisees
  • Franchise Update Media
  • 1,151 Reads 1 Shares
Our March roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 1,471 Reads 4 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 1
  • Kerry Pipes
  • 1,611 Reads 2 Shares
Q&A with Erin Amadeo, VP of Marketing at Walk-On’s Sports Bistreaux, one of 12 female franchise leaders profiled in our Q1 2022 issue of Franchise Update magazine
  • Franchise Update Media
  • 2,261 Reads 349 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role
  • Kerry Pipes
  • 2,070 Reads 10 Shares
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