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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Franchise Update Media
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30+ years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.
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Smoothie King
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Smoothie King
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Smoothie King
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Team members need to know they're in position to affect the choices customers make.
  • M. Scott Morris
  • 2,216 Reads 41 Shares
6 ways to become a top customer service company in 2024
  • John DiJulius
  • 1,296 Reads 1 Shares
Our February roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,305 Reads
Exceptional customer service is the least-expensive tool you have to grow your business.
  • John Tschohl
  • 1,279 Reads 3 Shares
Building and nurturing customer relationships through local digital marketing is an ongoing commitment to providing exceptional experiences.
  • Franchise Update Media
  • 1,682 Reads 5 Shares
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
  • Franchise Update Media
  • 1,264 Reads 1 Shares
Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.
  • John DiJulius
  • 1,141 Reads 2 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 1,324 Reads 19 Shares
BKIFG transforms customer and employee engagement with a unique FORD allowance program, encouraging personalized gestures and positive experiences, fostering a strong company culture and exceptional growth.
  • John DiJulius
  • 2,050 Reads 1 Shares
Our January roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,309 Reads
Food brands are using AI in their drive-thrus to better meet customer expectations
  • Annie Oeth
  • 1,467 Reads 7 Shares
American Family Care
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American Family Care
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American Family Care
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6 tips for managing customer expectations
  • Jeff Mowatt
  • 1,664 Reads 2 Shares
To improve your customer service and staff morale in 2024, try these 3 things on for size
  • John Tschohl
  • 1,579 Reads 3 Shares
When you provide awesome customer service, you will drive your business to great heights.
  • John Tschohl
  • 1,614 Reads 3 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
  • Franchise Update Magazine
  • 1,289 Reads
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 1,312 Reads
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 1,357 Reads 6 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 1,519 Reads 17 Shares
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 1,643 Reads 21 Shares
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
  • Franchise Update Media
  • 1,258 Reads 9 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Local Spend
  • Eddy Goldberg
  • 1,424 Reads 2 Shares
Dogtopia
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Dogtopia
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Dogtopia
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6 steps to building a customer journey that creates brand loyalty, satisfaction, and trust
  • Franchise Update Media
  • 2,453 Reads 8 Shares
Our December roundup of consumer experience news and trends
  • Eddy Goldberg
  • 2,090 Reads
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Franchisee Involvement
  • Eddy Goldberg
  • 1,572 Reads
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Customer Loyalty Programs
  • Eddy Goldberg
  • 1,608 Reads
Q&A with Franworth’s VP of digital marketing on what’s ahead in 2024
  • Franchise Update Media
  • 1,918 Reads 31 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Team
  • Eddy Goldberg
  • 1,511 Reads 6 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Cost Per Customer
  • Eddy Goldberg
  • 1,564 Reads
As Boomers age out of franchise ownership, brands must learn how to market to a younger demographic
  • Franchise Update Media
  • 1,402 Reads 6 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Spend & Effectiveness
  • Eddy Goldberg
  • 1,549 Reads
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