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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Check out our September roundup of consumer marketing news!
  • Eddy Goldberg
  • 930 Reads 1 Shares
Focus on your needs as well as the customer's
  • John Tschohl
  • 1,393 Reads 14 Shares
Does your organization understand the power of the service strategy?
  • John Tschohl
  • 1,213 Reads
Customer experience experts suggest organizations need to break down their silos and share data for the best CX results.
  • M. Scott Morris
  • 1,265 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 1,286 Reads 2 Shares
3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 2,804 Reads 23 Shares
Our August roundup of consumer experience news and trends
  • Eddy Goldberg
  • 986 Reads
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 1,141 Reads
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 1,724 Reads 7 Shares
Frontline workers often get the recognition, but those working behind the scenes also need to know the real and meaningful effects they have on customers.
  • John DiJulius
  • 1,555 Reads
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 1,287 Reads 11 Shares
Buddy's Home Furnishings
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Buddy's Home Furnishings
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Buddy's Home Furnishings
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6 steps for service recovery when faced with an irate customer
  • John Tschohl
  • 1,624 Reads
Integrating digital technology brings your customer greater value by providing a consistent digital experience (DX).
  • John DiJulius
  • 1,783 Reads 3 Shares
Our July roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,357 Reads
Build (or improve) your customer service culture with these 9 principles
  • John Tschohl
  • 2,839 Reads 9 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 1,819 Reads 15 Shares
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,231 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,783 Reads
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 3,039 Reads
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,939 Reads 1 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 1,599 Reads 1 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 1,897 Reads 3 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 2,200 Reads
Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,815 Reads 3 Shares
Local marketing programs: how to succeed at building your local business
  • Laura Darrell
  • 3,037 Reads 35 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 18,399 Reads 43 Shares
How to get your customer service staff to be present and provide genuine hospitality during their interactions with customers.
  • John DiJulius
  • 2,344 Reads 12 Shares
Looking for love? Consumer love, that is, in a changing world of online customer reviews and influencers
  • Eddy Goldberg
  • 2,724 Reads 6 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 20,436 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,547 Reads 2 Shares
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