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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
  • 1,270 Reads 4 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 3,324 Reads 18 Shares
Organic posts for service brands - how to maximize their impact 
  • Jack Monson
  • 2,398 Reads 36 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 3,342 Reads 52 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 3,129 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • 3,267 Reads 7 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 8,013 Reads 27 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 6,479 Reads 55 Shares
New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
  • Multi-Unit Franchisee
  • 5,292 Reads 38 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 2,785 Reads 7 Shares
Real-time, real-world customer engagement tactics and tips.
  • Ashley Parks
  • 3,358 Reads 24 Shares
American Family Care
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How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
  • Multi-Unit Franchisee
  • 4,444 Reads 54 Shares
Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
  • Eddy Goldberg
  • 3,464 Reads 8 Shares
Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
  • Myron Curry
  • 5,508 Reads 13 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
  • Eddy Goldberg
  • 3,188 Reads 4 Shares
If you're not responding to online reviews you should be, says new study.
  • Multi-Unit Franchisee
  • 3,406 Reads 9 Shares
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 3,249 Reads 6 Shares
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 5,810 Reads 37 Shares
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 3,397 Reads 5 Shares
Social media changes so quickly that during the course of writing this column Facebook became embroiled in an international privacy scandal, was dragged before the U.S. Congress, had millions of users delete their accounts.
  • Adam Pierno
  • 5,530 Reads 6 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 4,036 Reads 3 Shares
Atmosphere
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Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
  • Shawna Ford
  • 4,768 Reads 6 Shares
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
  • Eddy Goldberg
  • 5,409 Reads 4 Shares
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 5,275 Reads 50 Shares
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 3,672 Reads 4 Shares
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 9,682 Reads 47 Shares
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 8,594 Reads 7 Shares
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 9,596 Reads 1 Shares
Women- and Millennial-Owned Businesses Most Likely to use Social Media in Their Operations, According to New Survey.
  • Multi-Unit Franchisee
  • 11,382 Reads 20 Shares
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 10,998 Reads 13 Shares
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