Belfor Franchise Group President Earns Distinguished Program Honor John Rotche Receives Certified Franchise Executive Designation
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Belfor Franchise Group President Earns Distinguished Program Honor John Rotche Receives Certified Franchise Executive Designation

March 07, 2011 // // Ann, Arbor, MI — John Rotche, President of the BELFOR Franchise Group, was recognized on February 16th as a Certified Franchise Executive by the Institute of Certified Franchise Executives. Rotche completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association's Educational Foundation. The International Franchise Association is the world's oldest and largest organization representing franchising worldwide and honored this year's designees during its annual convention in Las Vegas, on February 13-16, 2011.

"I was extremely impressed by the caliber of graduating franchise executives who have earned their CFE designation," said John Rotche. "The value of the program was so apparent and powerful to me that I decided to enlist. I'm delighted to be a member of the CFE Class of 2011."

Nearly 1,300 franchise executives are currently enrolled or have received certification. More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.

Candidates are required to complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program enhances franchising professionals' understanding of both the industry's fundamental and complex aspects.

BELFOR Franchise Group is the parent company to DUCTZ International and HOODZ International. John Rotche's independent spirit and entrepreneurial vision led him to start DUCTZ, a single van air duct cleaning business from his daughter's bedroom in 2002. He then launched HOODZ in 2009. In 2010, he partnered with the IFA to create the Franship Program which helps mentor new franchisors. Recently, Rotche was featured by Franchise Times as one of their "20 to Watch in 2011."


BELFOR Franchise Group, a privately held, multi-concept franchise system of BELFOR International, the world's largest property restoration company, was created in 2009 to facilitate growth, cost efficiencies, and market synergies of DUCTZ and HOODZ franchise brands.


DUCTZ is the nation's premier air duct, carpet and upholstery cleaning franchise. DUCTZ helps homeowners and businesses to improve indoor air quality from the ground up. DUCTZ is a member of the National Air Duct Cleaner's Association (NADCA), Indoor Air Quality Association (IAQA) and Air Conditioning Contractors Association (ACCA). DUCTZ franchisees and their employees go through extensive training and certification programs approved by the National Air Duct Cleaners Association (NADCA) and Institute of Inspection, Cleaning and Restoration Certification (IICRC) for Carpet Cleaning Technicians. Upon completion, they are professionals in the business and are recognized as Air Systems Cleaning Specialists (ASCS), a certification given by NADCA to trained and qualified professionals that ensures that all cleaning is performed in accordance with NADCA Standards and Guidelines. For more information, visit and


HOODZ International, the nation's largest and most reputable restaurant kitchen exhaust cleaning franchise, launched in July 2009. Since it began franchising, HOODZ has quickly become the first recognizable national leader in the commercial kitchen exhaust cleaning industry, now operating over 100 franchise locations across the U.S. HOODZ cleans commercial kitchen exhaust systems from roof-top to cook-top, adhering to the National Fire Protection Association (NFPA) Standard-96, devoted exclusively to ventilation control and fire protection of commercial cooking operations. HOODZ International is a member of International Kitchen Exhaust Cleaning Association (IKECA). For more information, visit



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