WellBiz Brand’s Acquisition of Amazing Lash Studio® is recognized by Franchise Times with the 2019 Dealmakers Award
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WellBiz Brand’s Acquisition of Amazing Lash Studio® is recognized by Franchise Times with the 2019 Dealmakers Award

WellBiz Brands investment in the national beauty brand solidifies Amazing Lash Studio’s position as the category leader in the eyelash extension space

May 23, 2019 // Franchising.com // DENVER - WellBiz Brands, Inc. - the nation’s premiere franchisor of wellness, fitness and beauty brands was recently awarded the Dealmakers Award from Franchise Times in connection with the September 2018 acquisition of the Amazing Lash Studio brand. The award recognizes the boldest players driving mergers and acquisitions in franchising. The award was given during the Franchise Times Finance and Growth Conference awards gala on May 7 in Las Vegas.

“The surge of investment into the Amazing Lash Studio brand allows for strategic long-term growth and solidifies its position as the category leader in the eyelash extension space,” said Joe Luongo, Executive Chairman of WellBiz Brands, Inc. “The brand will continue to be the prominent innovator in beauty products and services.”

Heather Elrod, CEO of Amazing Lash Studio, the nation’s largest and fastest growing eyelash extension franchise beauty brand, was also a featured speaker at the event where she shared insights with the audience on how the beauty brand attracted WellBiz Brands as its strategic buyer.

“Amazing Lash Studio is honored to be recognized as a Dealmaker of the Year in the 2019 Franchise Times Dealmakers Awards,” said Elrod. “The brand is on an upward trajectory, and by becoming part of the WellBiz Brands portfolio, we’re even better prepared to maintain our market-leading position in the beauty category by launching a series of new products and services, and providing enhanced franchise services like technology optimization, real estate analytics and strategic marketing support.”

Shortly after the deal was finalized, Amazing Lash Studio purchased seven franchise locations in Arizona. Operating company-owned studios enables its executive team to be involved in daily studio operations, more actively engage in the direct guest experience, and conduct research, development and testing within its own studios before launching programs to its franchise community.

The successful integration of the Amazing Lash Studio brand into the WellBiz Brands portfolio demonstrates the scalable benefits of the portfolio business and establishes WellBiz Brands as the nation’s leading wellness, beauty and fitness franchise portfolio company. The transaction was unique as the buyer and seller were collaborating and planning together before the transaction closed.

The deal has a monumental impact in the eyelash extension franchise segment and the beauty industry at large. There is no comparable membership-based eyelash extension franchise model in the industry, as Amazing Lash Studio has nearly 220 open studios and over 110,000 members.

About WellBiz Brands

WellBiz Brands, Inc. is the nation’s premiere franchisor of wellness, fitness and beauty brands. With more than 600 locations, WellBiz Brands is uniquely qualified to serve the growing needs of the health and beauty conscious consumer through recurring revenue experience-based brands including Elements Massage®, Amazing Lash Studio® and Fitness Together®. Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands accelerates scalable and predictable revenue growth by providing a robust platform of shared services, infrastructure and support. The company claimed three spots on the 2018 Inc. 5000 List of America’s Fastest-Growing Private Companies list and is headquartered in Englewood, Colorado. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.

About Amazing Lash Studio

Founded in 2010, Amazing Lash Studios apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has nearly 218 open studios in 29 states. In 2018, Amazing Lash Studio earned the rank of #5 on Entrepreneur Magazine’s Top New Franchises, #327 in the Franchise Times Top Franchisors list and #260 on the Inc. 500 in its inaugural year. The brand landed #4 in the 2019 Franchise Times Fast & Serious, #344 on Entrepreneur’s 2019 Franchise 500® list and No. 71 on Entrepreneur’s Fastest-Growing Franchises. For additional information, visit AmazingLashStudio.com.

Media Contact:

Andrea Kalmanovitz
Decibel Blue

SOURCE WellBiz Brands, Inc


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