2nd Annual European Master & Multi-Unit Franchising Conference Coming to Vienna January 28–29, 2020
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2nd Annual European Master & Multi-Unit Franchising Conference Coming to Vienna January 28–29, 2020

The premier European conference for master, multi-unit, & multi-brand franchising

October 30, 2019 // Franchising.com // VIENNA, AUSTRIA/SAN JOSE, CALIFORNIA - Franchise Update Media, in collaboration with MFV/Comexposium, will host their 2nd European Master & Multi-Unit Franchising Conference at the historic Hotel Savoyen in Vienna, Austria on January 28-29, 2020. Multi-unit, multi-brand, and master franchisees are invited to the two-day conference designed to address common issues and solutions concerning European franchise expansion. This event is a golden opportunity to network with like-minded franchisors, franchisees, and master developers who are primarily interested in adding new units/brands across Europe.

“This conference is modeled on our highly successful Multi-Unit Franchising Conference (draws 1700 attendees), held each spring in Las Vegas and now entering its 20th year,” said Therese Thilgen, CEO of Franchise Update Media. “Our U.S. conference continues to draw more international visitors every year, many of whom asked us about holding a similar event in Europe as interest in multi-unit and multi-brand franchising there continues to grow.”

The agenda will include three keynote speakers including Catherine Monson, CEO of US-based Fastsigns International, as the opening keynote, “The State of Franchising: U.S. and Global Perspectives.” A second keynote, “Building a High-Performance Growth Culture in a Mega Franchisee System,” will follow from Glen Helton, Vice Chairman of NSP Corp., a franchisee of Burger King, KFC, and TGI Fridays based in Sweden. Guest speaker Andreas Schwerla, former managing director of McDonald’s Austria and Central Europe, and currently a 10-unit McDonald’s franchisee in Austria, will speak on “How To Be Best in Class.”

Content designed for the conference will be segmented into two tracks: the Master Franchising Track and the Multi-Unit/Multi-Brand Track. Master franchising – a key part of this growing trend – continues to be the primary vehicle for brands looking to expand in Europe. The continuing growth of multi-unit and multi-brand franchisees across Europe will also be a major focus. Attendees can also look forward to General Assemblies, networking opportunities, receptions, and a closing gala in the elegant and historical, Wiener Rathauskeller.

Over 50 speakers and panelists from more than 10 countries will include master franchisees, multi-unit and multi-brand franchisees, franchisors, international franchise attorneys, consultants, and suppliers.

More than 50 sponsors are supporting the conference including Platinum sponsor, Fastsigns International and Bloomin’ Brands Inc., and Gold sponsors: Guinot (France), International Workplace Group (Switzerland), and Polsinelli (U.S.)

Media sponsors will include Franchise Associations from 6 European countries: Austria, Croatia, Germany, Hungary, Romania, and Slovenia.

This is an exclusive event with limited seating. For more information, email emmfc@franchiseupdatemedia.com or visit www.emmfc.com.

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, five newsletters, four annual conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit Franchising.com.

About MFV Expositions/Comexposium

MFV Expositions has been bringing franchise brands and entrepreneurs together for more than 25 years through expos and trade shows. In 2017, the Paris-based Comexposium Group acquired MFV, which included MFV’s major franchise trade shows and conferences in the U.S., Feria Internacional de Franquicias (Mexico), and The Franchise Show in London. Comexposium, one of the world’s leading event organizers, hosts more than 135 B2B and B2C events across different sectors in more 30 countries, attracting more than 3.5 million visitors and 48,000 exhibitors annually. For more information, visit www.mfvexpo.com or www.comexposium.com.


Christa Pulling
Franchise Update Media
Phone: 408-997-7795
Email: christap@franchiseupdate.com

SOURCE Franchise Update Media


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