Introducing the Franchise Leadership & Growth Conference, October 14-16, 2020
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Introducing the Franchise Leadership & Growth Conference, October 14-16, 2020

April 15, 2020 // // SAN JOSE, CA/ATLANTA, GA - Franchise Update Media is pleased to introduce the Franchise Leadership & Growth Conference, October 14–16 at the InterContinental Buckhead Hotel in Atlanta. The new conference offers a forum for franchisor C-suite, marketing, and sales and development executives to learn the most effective growth strategies and best practices for success in the post–Covid-19 era.

"In speaking with franchisors, their top priorities in the coming recovery are igniting business growth for their franchisees, and reaching prospects to expand their system. It is more important than ever for marketing and development teams to work together to facilitate growth," said Therese Thilgen, CEO of Franchise Update Media. "We’ve created this conference to help both teams collaborate more closely than ever to elevate their leadership and support their franchisees and prospects as we move to a new normal."

The evolving circumstances of the Covid-19 pandemic, shelter at home restrictions, and uncertainty about when the country will return to business as usual led to the decision to merge the Franchise Marketing Leadership Conference, originally scheduled for June, with the Franchise Leadership & Development Conference in October. This was done to ensure that marketing leaders who had planned to attend the June conference still have a forum to exchange how they’ve been affected by the pandemic, spend time with their peers, and share what they are doing to rebuild their brands.

"As a result of Covid-19, franchising, like so many businesses, has experienced a slowdown in sales. Revenues have dropped significantly, from 30% to 50% or more in some cases," said Thilgen. "This is why we are devoting all our resources to support franchise leaders as we move through this difficult time together," she added.

The new conference will focus on the mission-critical roles that franchise sales and development executives and marketing leaders will play post–Covid-19. The conference will cover the most effective ways franchisors are driving system growth as the economy recovers, with an emphasis on franchisee revenue growth and new unit openings. The agenda will feature well-defined tracks with content specific to both marketing and sales executives – an interdepartmental opportunity to come together for education and much-needed inspiration.

"Our concern for the health and safety of attendees, exhibitors, and our staff, along with today’s uncertain business environment, all contributed to the decision to merge the two conferences," said Thilgen. "It also recognizes how franchise sales and marketing teams working collaboratively can produce stronger system-wide results than they could in their separate silos. The pandemic has unquestionably accelerated this trend."

Conference planners are soliciting input from the advisory boards of both conferences in order to create an agenda most relevant for attendees. Blending the two conferences into a single event will help franchise executives build stronger brands as they look ahead to 2021 and beyond. "Our guests will enjoy the same great event experience as they have in the past, now combined into a more holistic approach to brand growth," said Thilgen.

"We look forward to providing a forum for everyone to engage in great networking, content, and an exhibit area showcasing new products and business services to help brands rebuild and recover. We’re very excited to introduce this new event in October!"

More information will be heading your way in May.

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, five newsletters, four conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit


Therese Thilgen
CEO, Franchise Update Media

Diane Phibbs
EVP & Chief Content Officer
Franchise Update Media

SOURCE Franchise Update Media


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