I Heart Mac And Cheese Taps Reatro Ventures’ Greau Creative As Agency Of Record
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I Heart Mac And Cheese Taps Reatro Ventures’ Greau Creative As Agency Of Record

 Announcement Comes Just Weeks After 100 Unit Franchise Milestone

October 07, 2020 // Franchising.com // Boca Raton, Fla. - I Heart Mac & Cheese, a fast-casual concept specializing in made-to-order, fully customizable Build Your Own Bowls and Grilled Cheese Sandwiches, has selected Greau Creative as its Agency of Record to handle all national creative design, production, PR and media buying.

Pronounced “grow”, the Boca Raton based creative agency will assist I Heart Mac & Cheese in further refining their brand voice and creative positioning across all locations. In part, the effort will focus on communications through traditional media and digital strategies to connect with consumers through a cohesive and engaging message.

Reatro Venture’s mobile app division was responsible for the development and implementation of I Heart Mac & Cheese’s mobile app that launched in February of 2020. The app allows users to place online orders with streamlined payment options and gives Mac addicts the ability to earn and redeem loyalty points.

“We were looking for an agency partner that understands both the complex world of digital marketing as well as the fast-casual industry,” said Stephen Giordanella, I Heart Mac & Cheese CEO and Chairman, “Greau came to us with their extensive digital approach that blends seamlessly with the website and app, and a strong social expertise. We believe that their cohesive strategy and creative vision will help us strengthen our relationships with our customers and franchise owners across the board.”

A unique franchise concept in the restaurant industry, the I Heart Mac & Cheese brand is rapidly developing a national footprint with locations already open across south Florida, central Texas and Indiana with several more planned in Alabama, Arizona, California, Colorado, Georgia, Illinois, Indiana, New Jersey, North Carolina, New Mexico, New York.

“When I first walked in to an I Heart Mac and Cheese I knew in an instant it was a brand that America would fall in love with”, said Jason Bailey, CEO of Greau Creative. “Fast forward just a few months, I Heart Mac is now one of the fastest growing franchises in the country. Having Greau tapped as the agency that will represent this brand and tell it’s story to hungry consumers across the country is an incredible honor.”

About I Heart Mac & Cheese

I Heart Mac & Cheese is a fast-casual concept specializing in made-to-order, Build Your Own Bowls and Grilled Cheese sandwiches that guests can customize using a wide variety of chef-inspired proteins, ingredients and sauces. Thinking outside the bowl, the brand takes timeless comfort food in exciting culinary directions, resulting in diverse, crave-able menu options for everyone to enjoy. Led by CEO Steve Giordanella, the brand launched its first location in 2016 and currently operates corporate locations in Pembroke Pines, Jupiter and Boca Raton, Florida. The company’s unique franchising program has fueled nationwide brand growth – with operating franchise locations in Florida, Georgia, New York and Texas – and additional locations are slated to open in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, New Jersey, New York, North Carolina and Texas. I Heart Mac & Cheese was recently named #6 “Best Fast Casual Restaurant” in the USA TODAY 10 Best 2020 Reader’s Choice Awards. The innovative company was also recently featured on QSR Magazine’s “40/40 list for 2020: America’s Hottest Startup Fast Casuals”, and was ranked by Entrepreneur Magazine as one of the top new franchise opportunities. For more information on I Heart Mac & Cheese visit their website.

About Greau Creative

Greau Creative, a Reatro Ventures company, is a full-service marketing and advertising agency located in Boca Raton, FL. With the motto Hold the Vision, Trust the Process, Greau tells each story with a suite of services including creative design, audio and video production, media strategy and buying services, PR, social media management and full campaign analytics.

SOURCE I Heart Mac & Cheese


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