Franchise Update Media Rebrands, Introduces First Virtual Conference
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Franchise Update Media Rebrands, Introduces First Virtual Conference

October 13, 2020 // // SAN JOSE, CA - In response to the changing business environment and the needs of the franchise community, Franchise Update Media is rebranding with an updated logo, design, approach, and tagline, "Grow With Us."

Franchise Update Media will be introducing the rebranding elements in the lead-up to the premiere of the first-ever Franchise Leadership & Growth Virtual Conference (FLGVC), October 13–15, 2020.

"Like so many others in franchising who inspire us, we've had to adapt our business and products to a challenging environment," said Therese Thilgen, CEO and Co-Founder of Franchise Update Media. "We've taken this time to reflect, reimagine, and relaunch the ways we serve the franchising community - all of it, as ever, focused squarely on supporting franchise growth at a time when it's needed most."

In response to the impact of Covid-19 on franchising, Franchise Update Media introduced the "Covid-19 Report" weekly newsletter in early April; an all-digital, expanded Q2 edition of Franchise Update magazine, featuring "Stories from the Front Lines" Q&As with both franchisors and franchisees; and, over the summer, created and developed the company's first online event, the Franchise Leadership & Growth Virtual Conference.

"As we introduce new branding and new products, one thing that hasn't changed is our commitment to connecting with and serving franchise leaders in every medium they use: print, web, social, email, virtual, and, eventually, in person," said Thilgen. "Especially today, we know the power of franchising to help franchising's leaders grow their business, their network, and their knowledge at all levels."

For more information about this rebranding, the upcoming FLGVC, and all media platforms built to support franchise growth, visit

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, five newsletters, four conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit

SOURCE Franchise Update Media



Diane Phibbs
EVP & Chief Content Officer

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