Local Veteran Opens First Cinch I.T. in Georgia
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Local Veteran Opens First Cinch I.T. in Georgia

Computer support brand opens new location in Atlanta as demand for I.T. services keeps rising

April 07, 2021 // Franchising.com // VININGS, Georgia - Massachusetts-based Cinch I.T. - one of the fastest growing I.T. service providers in the United States - is opening its first location in the state of Georgia. Troy Cobb, a local veteran and black-business owner is bringing Cinch I.T. enterprise-level I.T. services to the Atlanta and Vinings areas as the new location is expected to open in early April.

Cinch I.T.’s expansion into Georgia comes at a time when demand for I.T. services and cloud-computing solutions have skyrocketed as remote work continues. Even as employers are beginning to plan for a return to offices, many employees will remain on a fully remote or hybrid work schedule and the need for I.T. services will continue to increase. The new location will be owned and operated by local franchisee Troy Cobb, who will provide enterprise-level I.T. support to Atlanta and Vinings businesses of all sizes at a fraction of the cost of an in-house I.T. department.

“Georgia itself has a special place in my heart since I have lived here for close to 20 years, met my wife here, and hope to retire here as well so it only makes sense to bring the brand’s services to the Atlanta and Vinings areas,” said Cobb. “I am extremely proud to soon see the Cinch I.T. brand in Georgia and to watch it grow to help businesses better operate through the challenges of the pandemic.”

Cobb is ready to serve and provide services in his community. During his franchisee training he was ready to get his business moving by connecting with over 20 networking partners, along with scheduling four client meetings. Cobb holds a record with Cinch I.T. for their fastest growing franchisee and he has zero plans for slowing down anytime soon.

As the pandemic continues Cinch I.T.’s “secret sauce” - a centralized support system that handles around 80-90% of the support calls and help tickets has helped them retain customers and grow through the pandemic. This system, called Cinch Central, provides franchisees and clients’ access to a support system of over 40 team members and I.T. technicians, which gives Cinch I.T. an edge over in-house I.T. technicians who are struggling to keep up with demand and the increase in help tickets. Cinch Central enables franchisees to focus on what matters most - growing their business.

“We are excited to continue expanding our brand into new states like Georgia as the demand for our I.T. and cloud-computing services is continuing to increase,” said Rick Porter, President of Cinch I.T. and 2020 CRN Next-Gen Leader. “After seeing our support calls triple with the initial shift to remote work, Cinch I.T. has been able to meet this rising demand every step of the way and we are set to help even more businesses and employers navigate their I.T. operations during the pandemic and beyond.”

Cinch I.T. provides remote and on-site computer support. The services offered include I.T. support plans, network security, backup/disaster recovery, cloud computing, cybersecurity software, tech consulting and more. The brand’s hands-on approach offers centralized client support, tech consulting, 24/7 network and hardware monitoring, hardware and software sales and distribution, and centralized billing so that each franchisee is set up for growth and success.




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