I Heart Mac & Cheese Racing To Make Second NASCAR Appearance At Circuit Of The Americas In Austin, Texas
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I Heart Mac & Cheese Racing To Make Second NASCAR Appearance At Circuit Of The Americas In Austin, Texas

Pro NASCAR Driver Roger Reuse to Race in Toyota Tundra 225; Truck is Inspired by his Favorite Comfort Food Classic

May 14, 2021 // Franchising.com // Boca Raton, FL - I Heart Mac & Cheese will make its anticipated return to the racetrack on Saturday, May 22, at the Pit Boss 250 and Toyota Tundra 225 in Austin, TX. Professional NASCAR driver Roger Reuse will race in the #3 truck, decked out with custom I Heart Mac & Cheese branding. Taking place at the Circuit of the Americas, this race will mark I Heart Mac & Cheese’s second NASCAR appearance. Bobby Reuse, Roger’s brother and an I Heart Mac & Cheese franchisee, participated in the brand’s first race this February during the NASCAR Camping World Truck Series at the Daytona International Speedway.

“It’s always exciting when we are able to create new partnerships and activations with our franchisees and our new NASCAR relationship, thanks to Bobby and Roger, is no exception,” said Steve Giordanella, CEO and President of I Heart Mac & Cheese. “We will be cheering on Roger in our second racing debut, and we look forward to celebrating Bobby’s new location opening in Alabama later this year, as well.”

With a distinct advantage over his competitors, Roger Reuse is the only driver heading into the upcoming race who has prior experience on the Toyota Tundra 225 track. He will drive the #3 truck owned by Jordan Anderson Racing, who launched a team with the Reuse brothers more than five years ago. Through their new partnership, the trio plans to expand with other companies who want to grow their brand and “fuel the dreams.”

“Second time’s a charm! In the last race, I absolutely loved driving this new and improved truck and bringing awareness to the fun-filled I Heart Mac & Cheese brand,” said Bobby Reuse. “I’m looking forward to cheering on my brother in Texas as he hopefully brings home a win.  We look forward to continuing to expand our racing team, as well as our partnership with I Heart Mac & Cheese.”

SOURCE I Heart Mac & Cheese


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