Goldfish Swim School Reports Record-Breaking Performance and Immense Growth in 2021
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Goldfish Swim School Reports Record-Breaking Performance and Immense Growth in 2021

November 17, 2021 // // TROY, Mich. - Goldfish Swim School has been making waves in 2021 - reporting high performance and strategic growth. The swim school franchise now exceeds its pre-COVID enrollment numbers - teaching more than 150,000 children each week how to be safer in and around the water.

 Franchisees were celebrated for embracing Goldfish Swim School’s core values to help navigate the tricky waters of daily operations during the ongoing pandemic, as well as implementing these core values in their communities. The celebration reconnected and energized the system after achieving remarkable success amid the pandemic, while laying the foundation for a strong future ahead.

“Our core values have served as a guiding light for all our decision making and it’s proved us well,” said Chris McCuiston, CEO & Co-Founder of Goldfish Swim School. “We’ve focused on flexibility and creativity while maintaining our brand standards to prioritize our franchisees and their success. Even during the uncertainty of the last 18 months, we didn’t lose sight of our vision - this has brought our system together to collaborate, innovate and adapt, making data-driven decisions to drive performance. Shared values inspire accountability, and by leaning into our core values we were able to persevere and emerge stronger.”

The success achieved by the brand has not gone unnoticed as the franchise industry has honored Goldfish with several recent award wins: ranking No. 29 and the top swim school franchise in Entrepreneur Magazine’s 2021 Franchise 500®, named a Top Franchise for 2021 by Franchise Business Review, earning a spot on the 2021 Inc. 5000 Midwest Regionals list, claiming a 2021 Breakout Retailer Award by Chain Store Age and making an appearance on the 2021 Franchise Times Top 400. Additionally, several Goldfish franchisees were recognized by Franchise Business Review as 2021 Rock Star Franchise Owners.

Within its 10 years of franchising, Goldfish Swim School has built an incredible infrastructure for growth with increased support and services to members and franchisees to assure a Golden Experience & Extraordinary Results across the board. Most recently, the company made key internal hires including a Vice President of Operations and Director of Technology, while also building out its online training program and restructuring its support team to best service franchisees with a hands-on approach. Also new this year is Goldfish Swim School’s enhanced website that was refreshed as a result of extensive research to strengthen the customer journey with user-friendly functionality - leading to a streamlined approach to registering for lessons, gathering information and more.

Furthermore, the brand has enhanced its vendor partnerships and brought on an impressive roster of partners and brand ambassadors including World Champion Swimmer & Olympic Gold Medalist Ryan Murphy,  Four-Time Olympic Swimming Medalist & First African American World Record Holder Cullen Jones and Dr. Molly O'Shea of Birmingham Pediatrics + Wellness Center, who is the official pediatrician of Goldfish Swim School, playing a critical role in helping create happy, healthy, holistic kids both in the pool and out.

Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same - educating children on water safety while teaching them how to swim and respect the water.

SOURCE Goldfish Swim School



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