16 Handles Expands Leadership Team with Two Key New Hires
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16 Handles Expands Leadership Team with Two Key New Hires

September 22, 2022 // Franchising.com // NEW YORK - 16 Handles, has announced two hires in newly created positions. Erik Mallon joins the team as Vice President of Franchise Development, and Lisa Mallon has been named Vice President of Franchise Relations and Business Development. The changes come after the brand was acquired last month by its largest franchisee, Neil Hershman, who now serves as the company’s CEO.

The couple brings exceptional knowledge to the leadership team. Erik and Lisa Mallon joined 16 Handles in 2011 and opened their first store in Fairfield, CT, which they still successfully own and operate today. Erik and Lisa now join an experienced team at the 16 Handles corporate office, including Sean Gunner, who serves as VP of Brand and Operations. Sean joined the corporate team in 2018 after five years of operating a franchise location in upstate New York.

Erik Mallon has more than 20 years of franchise sales experience with proven success in generating new business for brands such as My Gym, Huntington Learning Centers, and Nathan’s Famous. As VP of Franchise Development, Erik will lead sales and engagement efforts with new franchisees.

As VP of Franchise Relations and Business Development, Lisa Mallon will step into a unique role primarily focused on supporting new and existing franchisees with training and management resources. Lisa’s 20 years of experience in training, operations, and guest engagement across various industries will help ensure that stores meet and exceed customers’ constantly changing demands.

“We’ve always known there was a potential for 16 Handles outside of the New York region and we are excited to stand alongside Neil and help with the next chapter for our forward-thinking frozen yogurt brand,” said Erik Mallon. “As franchisees ourselves, Lisa and I are excited to be named to the leadership team to share our unique perspectives on operations and growth.”

“I’m thrilled to welcome Erik and Lisa to our team in these new roles as we expand 16 Handles,” said Hershman. “Erik and Lisa have a first-hand understanding of the franchisee mindset and offer a unique level of support new franchisees can trust and rely on every step of the way.”

SOURCE 16 Handles



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