Jack in the Box Unveils MK12-W Location Prototype
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Jack in the Box Unveils MK12-W Location Prototype

Recently Opened Restaurant in Tulsa is First to Feature Iconic Burger Brand’s New Store Layout

October 20, 2022 // Franchising.com // TULSA, Okla. - Jack in the Box Inc. (NASDAQ: JACK) introduced its new off-premises-only restaurant prototype with the opening of a new location in Tulsa, Oklahoma.

This new prototype was designed to meet the continued increasing demand for drive-thru service and digital ordering. At only 1,350 square feet, the restaurant features a double y-lane drive-thru, a walk-up window for ordering, dual assembly kitchens and a dedicated pick-up window for mobile and third-party delivery orders.

The goal of this new prototype was to reduce buildout costs by while also increasing real estate flexibility. The new model is designed for free-standing locations but can be adapted to fit in a variety of spaces such as C-stores, travel plazas, and end-cap locations.

Eye-catching design elements include a “big red box” on the façade that plays homage to the brand’s namesake and exterior lighting that turns to the brand’s signature purple to signify its late-night menu hours. Features like these will attract new customers and loyal fans to our burger franchise.

SOURCE Jack in the Box



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