LuAnn Martinson of Owl Be There Awarded “Franchisee of the Year” by the International Franchise Association
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LuAnn Martinson of Owl Be There Awarded “Franchisee of the Year” by the International Franchise Association

March 03, 2023 // Franchising.com // LAS VEGAS - The International Franchise Association (IFA) today named LuAnn Martinson, owner of an Owl Be There franchise in Charlotte, NC, as a 2023 Franchisee of the Year. Martinson was honored at the 63rd IFA Annual Convention in Las Vegas, Nevada, for being an outstanding franchise establishment owner-operator.

“Franchisee of the Year recipients represent the best in franchising,” said Matthew Haller, president and CEO of the International Franchise Association. “This is the highest honor IFA awards to individual franchisees, and local business owners like LuAnn Martinson exemplify the power of franchising and its positive contributions to communities around the world.”

The Franchisee of the Year Award, sponsored by IFA’s partner Paychex, recognizes leading franchise owners from IFA member brands whose outstanding performance and contributions help protect, enhance, and promote the franchise business model. Nominated by their parent company, individuals are selected for their service to their communities, fostering a strong and vibrant workforce, opening the doors for career growth and entrepreneurship, and supporting their fellow franchisees. 

Owl Be There is a network of senior referral specialists who work with seniors and their families to determine the most suitable option for their care level and living arrangements. Since launching Owl Be There business in Sep. 2021, LuAnn Martinson has become a model of excellence for the brand, as well as her fellow franchisees.

“LuAnn personifies the mission of Owl Be There, which is to improve the lives of seniors by providing wise guidance around senior living and care," stated Laura Greenwood, president of Owl Be There franchising. “She’s become a senior-inspired diplomat for the senior care network and senior adult population in Charlotte, NC, and sits on the board of our Founders Circle Franchisee Advisory Council. On behalf of everyone at Owl Be There, we enthusiastically congratulate LuAnn for being selected as one of the IFA’s Franchisee of the Year recipients.” 

SOURCE Owl Be There

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