EverLine Coatings Grows its Senior Leadership Team
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EverLine Coatings Grows its Senior Leadership Team

Bridgette Morgan Named Vice President of Market Development for Line Striping & Pavement Maintenance Franchise

June 27, 2023 // Franchising.com // HOUSTON - EverLine Coatings has added Bridgette Morgan as Vice President of Market Development, bringing her years of extensive experience in overseeing sales and product marketing operations and cultivating customer relationships to drive business growth to the franchise brand.

In her new role, Bridgette will define and execute comprehensive market development strategies, ensuring alignment with overall business objectives. She will oversee sales quotas and assign strategic account objectives for the National Accounts team, fostering revenue growth and client retention, plus track key performance metrics and provide regular reports to the executive team, highlighting progress and recommending actionable insights. Other initiatives include identifying market trends, customer needs, and competitive landscape to guide product development and market positioning and spearhead efforts to position the company as an industry leader in brand image, presence, and thought leadership.

“I am excited to join the EverLine team at this time of growth and expansion,” said Morgan. “This role is critical to enhancing the overall EverLine brand experience, and I’m enthusiastic about the opportunity to focus on sales and marketing initiatives that will support our ever-growing franchise organization.”

Morgan previously worked at Lafayette Interior Fashions for more than 20 years, rising up the ranks in different managerial sales roles before being named Director of Marketing and Sales, where she oversaw all sales and marketing activities of a family-owned B2B wholesaler business to increase product sales volume, increased marketplace presence, devised and established a positive brand reputation by executing strategic marketing campaigns and utilizing latest search engine optimization (SEO), social media marketing, and video content development practices. In this director role as a member of the senior management team, she also implemented business growth strategies to elevate profitability.

As a full-service pavement maintenance solution, EverLine Coatings continues to grow by offering business owners and property managers a preventative solution with proprietary products that last 2-4 times longer than standard traffic paint, plus a full suite of pavement maintenance services, such as asphalt repair, sealcoating, crack-filling and line striping.

SOURCE EverLine Coatings

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