HomeWell Care Services Owner Wins Franchise Business Review’s Rockstar Award
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HomeWell Care Services Owner Wins Franchise Business Review’s Rockstar Award

July 11, 2023 // Franchising.com // Colorado Springs, Colorado - Tracie Dominguez, Owner of HomeWell Care Services in Colorado Springs, was recently selected from franchisees representing franchise brands to be recognized as a “Franchise Rockstar” by Franchise Business Review. As a military veteran, Dominguez received the award in the ‘Veterans’ category for her commitment to serving fellow veterans in her community, along with her agency’s outstanding performance in the past year.

“I am incredibly honored and humbled to win this award,” said Dominguez. “Upon hearing the news, I remember a flood of emotions hitting me. I thought of my parents, husband, daughters - everyone who poured into HomeWell to contribute to its success. I am so grateful to them and feel so blessed to see all the long days, hard work and commitment to our mission being recognized.”

Leading up to Dominguez’s reception of the award, Stu Blaze, her Franchise Business Consultant at HomeWell, was adamant that Dominguez should be nominated for this recognition. Reflecting on her journey, he said, “Tracie has faced tremendous adversity in the last few years, yet her winning attitude and passion for her business and her people pushed her through.”

As Dominguez poured into her employees, FBC Blaze shared that Dominguez continued to drive business-to-business growth through referrals with local healthcare agencies and by maintaining her focus on care for fellow veterans. “All that hard work and dedication paid off!” he exclaimed. “She drove and cultivated a work culture where all her staff - caregivers, office staff and administration, sales - they all understood the importance of each of their roles and believed in HomeWell’s mission. Tracie truly is a rockstar and a perfect example of a franchise owner who trusted the process and in herself to reach her goals.”

Reflecting on her journey, Dominguez stated, “I became a HomeWell owner to make an impact and a difference in my community. I had no business experience prior to HomeWell and relied on their franchise model to guide me. This shows that running a business based on values and compassion can produce both personal and financial fulfillment.”

SOURCE HomeWell Franchising


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