GoDog® Announces Franchising Platform with Industry Vet, Amy Nichols, as CEO
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GoDog® Announces Franchising Platform with Industry Vet, Amy Nichols, as CEO

July 13, 2023 // Franchising.com // ATLANTA - GoDog® announces industry pioneer Amy Nichols takes the helm as CEO. With Amy’s franchise and industry success, the company expands its franchising trajectory, in partnership with Level 5 Capital Partners. Founded in 2018 by Jess and Ben Eberdt, GoDog is a pet hospitality concept that offers a range of pet service offerings, including dog boarding, daycare, grooming and a membership-based dog park and bar.

“Today’s pet parents want to provide the best level of care they can for their pets. They don’t treat them like family, they are family,” explains Ben Eberdt, Founder and CMO. "GoDog addresses that need for a high level of care and combines it with convenience. You don’t have to research multiple businesses and your dog doesn’t have to go through the stress of learning so many new places, because everything is in one place. And because we set such a high standard of service, our customers are confident their pet is in the best care no matter what service they need. I’m excited to extend our vision for pet-hospitality through franchising with the investment from Level 5 and thrilled to bring on an industry veteran like Amy to help us take GoDog to the next level."

Amy Nichols brings more than 20 years of experience in the pet care and franchising industries to the GoDog team. Her experience founding and developing pet-focused companies.

“As someone immersed in the pet category for the past two decades, I’m incredibly confident in what GoDog is offering to both consumers and business owners – so much so that it inspired my return to franchising,” says Amy Nichols, CEO.



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