Caring Senior Service hires experienced home care executive as new director of marketing
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Caring Senior Service hires experienced home care executive as new director of marketing

Devin Bevis will use his experience as a home care director and marketing professional to elevate the non-medical home care company

July 14, 2023 // Franchising.com // SAN ANTONIO – Caring Senior Service, a private-duty announced today that it has hired Devin Bevis as its new marketing director.

“It’s a pleasure to be returning to the home care industry,” Bevis said. “I love working at the intersection of home care and franchising. 

Bevis spent the last two years as the marketing director for a leading residential remodeling franchise brand but previously served as the executive director of franchising services for FirstLight Home Care building a strong marketing presence from the ground up for its first 12 years. He and his father, Jeff Bevis, created the FirstLight Home Care brand from the ground up in 2010 and grew that company into an Inc. 5000 company in its first year of eligibility in 2013. The company stayed on the Inc. 5000 list for a total of seven consecutive years under their leadership.

Devin Bevis left the home care brand in May 2021 to return to his marketing roots. Prior to starting the FirstLight brand with his father, Bevis had served as a marketing expert specializing in several different industries.

“I’m grateful to be contributing to a highly talented team that is dedicated to growing the Caring Senior Service brand the right way by focusing on the well-being of team members, caregivers, clients, and franchisees,” he said. “I am really excited about the opportunity to cultivate our brand as an innovative and dedicated home care services company that is deeply committed to the independence and quality of life of our clients. That focus extends beyond traditional care by harnessing cutting-edge technology to enhance and optimize the care we provide. By blending our compassionate approach with state-of-the-art solutions, we aim to redefine the standards of excellence in the industry and positively transform the lives of those we serve.” 

Caring Senior Service CEO and founder Jeff Salter said Bevis’ vast experience in both the home care service industry and in entrepreneurial environments is the perfect complement to Caring Senior Service’s growth objectives.

“Devin is a fantastic addition to our leadership team,” Salter said. “We look forward to having Devin’s talents in both marketing and in the home care industry on hand to help us continue building our brand as a compassionate advocate for at-home care.”

Bevis will lead the marketing division from Caring Senior Service’s national headquarters in San Antonio, Texas.

SOURCE Caring Senior Service

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