Phenix Salon Suites Opens Location in New Berlin, WI
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Phenix Salon Suites Opens Location in New Berlin, WI

Local Entrepreneur Further Establishes Award-Winning Salon Suites’ Footprint in the Midwest

July 20, 2023 // // NEW BERLIN, Wis. - Phenix Salon Suites, the nation’s leading salon suite franchise turned international trailblazer, has announced the opening of a new location in the New Berlin community this August. The salon suite location will be operated by Nick Stauff, a seasoned multi-industry franchisee and be conveniently situated in the West Milwaukee suburbs in Wisconsin.

Nick Stauff, a franchisee with a history of real estate experience, was previously an operator within the restaurant industry. Having noticed a trend of traditional workspaces becoming obsolete, Nick was drawn to the business structure of Phenix Salon Suites as the semi-absentee model allowed for a more flexible work schedule and the demand for salon suites has been consistently on the rise.

“I am extremely excited to open my first Phenix location,” said Stauff. “My wife and I were immensely attracted to the business structure of Phenix as she is able to continue pursuing her passion within the salon industry independently, and we can enable others in our community to do the same. I’m excited to utilize my previous ownership experience with Phenix and am looking forward to playing a part in the continued growth of the lifestyle professionals in the New Berlin area.”

Phenix Salon Suites is pushing forward on a positive growth trajectory, both domestically and abroad. Solidifying its stellar reputation with Entrepreneur magazine’s annual Franchise 500 list, Phenix Salon Suites was named as the #1 salon suite franchise in its category.

“Wisconsin has been a prime growth market for our brand for some time now and we’re thrilled to have Nick join our Phenix family and lead the charge for expansion in the state” said Gina Rivera, Founder of Phenix Salon Suites. “With four existing locations already open in the Milwaukee and Madison areas, it’s clear that there is a demand for our salon suites in the state. This new location in New Berlin will help further establish our brand in the market. The entire team at Phenix is looking forward to seeing Nick’s continued success with our brand with the opening of his first locations.”

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, two cabinets, a hair dryer and a shampoo bowl that hooks directly onto the sink. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors.

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has more than 350 salons across 33 states with continued plans to expand internationally. Recognized 10 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit

SOURCE Phenix Salon Suites


Media Contact:

Conor Mills
All Points PR
(847) 282-2070

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