Josh Burris, Chief Executive Officer of rue21, joins The Vitamin Shoppe as an Advisory Board Member
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Josh Burris, Chief Executive Officer of rue21, joins The Vitamin Shoppe as an Advisory Board Member

Mr. Burris, who was previously CEO of GNC, brings deep expertise across specialty retail, as well as health and wellness, to his new advisory role at The Vitamin Shoppe.

August 03, 2023 // // SECAUCUS, N.J. - The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, today announced that Josh Burris, Chief Executive Officer of rue21, has joined the company as an Advisory Board Member. In this new role, Mr. Burris will provide strategic advice and counsel to The Vitamin Shoppe on a range of business priorities across retail, operations, franchising, wholesale, vendor relationships, international expansion, and other growth and new business initiatives.

Mr. Burris brings broad expertise in specialty retail, as well as health and wellness, to his capacity as advisor to The Vitamin Shoppe. Prior to joining fashion retailer rue21 in April, Mr. Burris served as CEO of GNC from October 2020 to January 2023, and as President of GNC from December 2019.

Lee Wright, Chief Executive Officer of The Vitamin Shoppe, commented, “We are extremely pleased to welcome an industry leader of Josh Burris’ stature and experience to The Vitamin Shoppe in this new position of Advisory Board Member. Josh has extensive knowledge and passion for the supplement industry and proven retail capabilities and insights. The addition of Josh is a unique opportunity to enlist a strategic advisor with talents and perspectives that are tremendously relevant to The Vitamin Shoppe’s future growth initiatives.”

Prior to joining GNC, Mr. Burris was President of AM Retail Group, a wholly owned subsidiary of G-III Apparel Group, which operated retail stores under the Wilsons Leather, G.H. Bass & Co., Calvin Klein Performance, Karl Lagerfeld Paris, DKNY, and Vilebrequin brands. Earlier in his career, Mr. Burris spent 16 years at Abercrombie & Fitch in positions of increasing responsibility, including Senior Director, Stores and Operations, where he helped oversee a high-profile international expansion and flagship store openings in New York, London, Milan, and Tokyo, among other cities.

“I am thrilled to join the team of Health Enthusiasts at The Vitamin Shoppe in an advisory role. I have long been closely connected to the wellness space and I’m passionate about supporting people in livinghealthier, more meaningful lives. Throughout my career, I have helped build and grow best-in-class brands in specialty retail and I’m energized to be able to bring that experience to a company that I have respected for years. I am honored and excited to be a part of the future at The Vitamin Shoppe,” said Mr. Burris.

For more information about The Vitamin Shoppe, please visit

About The Vitamin Shoppe®

Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group, Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 690 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.

SOURCE The Vitamin Shoppe®


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