Central Bark® Brings Locations to New Jersey
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Central Bark® Brings Locations to New Jersey

August 07, 2023 // Franchising.com // Milwaukee, Wis. - Central Bark® is proud to announce the signing of its newest multi-unit franchise agreement with Frank and Lauren Belfiore to establish the brand’s first locations in New Jersey. The husband-and-wife team, are set to bring three Central Barks to Northern New Jersey.

After spending more than 20 years in corporate America, the couple decided they had reached a point in life where they were ready to determine their own success and direction. They understood New Jersey would be a great market for Central Bark because it’s made up of so many dog-friendly communities that completely align with Central Bark’s mission: to forever nurture, enrich, and inspire whole health, happiness, and unconditional love for each dog, family, and community we serve.

“While I have spent the majority of my professional life as a senior executive with companies in the food industry and Lauren most notably as president of a New Jersey-based Insurance company – we knew there was something more out there for us to do,” said Frank Belfiore. “We’ve had this incredible bond with our dogs all our lives and knew there had to be a business that would allow us to harness that passion while also giving back to the community we call home.”

Central Bark has drawn in dogs and their owners to experience its Whole Dog Care, which combines Central Bark’s doggy day care expertise with the latest in canine science. Enrichment Doggy Day Care provides a healthy and balanced blend of exercise, social group play, learning, rest, and “TLC” to help dogs be healthy, happy, calm, and well-rounded members of the family. Furthermore, Central Bark also offers dog boarding, baths, grooming, a retail market, training and more.

Central Bark typically features indoor space plus outdoor play area. Activities include small flexible playgroups, group skills work, rest periods, and personalized one-on-one enrichment sessions. Enrichment add-ons give pups the extra attention they love and the freedom to use their senses, safely exploring with their instincts as they engage with interactive toys, puzzles, and games.

“We’re so pleased to welcome Frank and Lauren to our Central Bark family,” said Tim Weiderhoft, Ed.D., CFE, Vice President of franchise development for Central Bark. “While Frank and Lauren have impressive professional backgrounds, what we love is that they want to apply that experience and business knowledge to operating their new Central Barks.”

SOURCE Central Bark


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