The Joint Corp. Hires Lori Abou Habib as New Chief Marketing Officer
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The Joint Corp. Hires Lori Abou Habib as New Chief Marketing Officer

Franchise and digital marketing expert with vast experience increasing customer acquisition

August 14, 2023 // // SCOTTSDALE, Ariz. - The Joint Corp. (NASDAQ: JYNT), the nation's largest provider of chiropractic care through The Joint Chiropractic® network, announces the hiring of Lori Abou Habib, as its new Chief Marketing Officer. Reporting directly to Peter D. Holt, President and Chief Executive Officer of The Joint Corp., Abou Habib is tasked with leading marketing and strategic planning to advance enterprise initiatives and grow performance of clinics, franchise prospects and consumer awareness.

"As technology and consumer behaviors continue to come together in today's digital world, having a CMO that can lead and influence across The Joint Chiropractic enterprise, drive progress, be a catalyst for innovation and a brand storyteller is vital to the growth of our company," said Peter D. Holt, President and Chief Executive Officer of The Joint Corp. "Lori's high energy, strategic and solutions-oriented marketing experience, as well as her desire for continuous improvement and results are aligned with our values and our mission."

"The Joint is such a unique opportunity to grow chiropractic care with an exceptionally smart business model," said Abou Habib. "Having spent the majority of my career in franchise organizations, I'm excited to become part of The Joint as Chief Marketing Officer and to join the team's mission to improve the quality of life for our patients and to build on the best in class experience offered in our clinics."

About Lori Abou Habib

Prior to The Joint, Abou Habib served for six years as senior vice president and chief marketing officer of SONIC® America's Drive-In®, part of the Inspire Brands family of restaurants. In her role, she led all marketing strategy for SONIC, which included national marketing, media, digital strategy, marketing technology and product innovation. A 15-year veteran of SONIC, Abou Habib earned several promotions with increasing responsibility. Previous to SONIC, she worked at CKE Restaurants, Inc. and Eateries, Inc.

Abou Habib obtained her Bachelor of Business Administration from the University of Central Oklahoma. She also received her Master of Business Administration from Webster International University in London.

About The Joint Chiropractic

The Joint Corp. revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, it is the nation's largest operator, manager and franchisor of chiropractic clinics through The Joint Chiropractic network. The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. With over 900 locations nationwide and more than 12 million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Consistently named to Franchise Times "Top 500+ Franchises" and Entrepreneur's "Franchise 500" lists and recognized by FRANdata with the TopFUND award, as well as Franchise Business Review's "Top Franchise for 2023," "Most Profitable Franchises" and "Top Franchises for Veterans" ranking, The Joint Chiropractic is an innovative force, where healthcare meets retail. For more information, visit For more information about franchise opportunities, visit

Business Structure

The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchisees provide management services to affiliated professional chiropractic practices.

Forward-Looking Statements

This press release contains statements about future events and expectations that constitute forward-looking statements. Forward-looking statements are based on our beliefs, assumptions and expectations of industry trends, our future financial and operating performance and our growth plans, taking into account the information currently available to us. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results to differ materially from the expectations of future results we express or imply in any forward-looking statements, and you should not place undue reliance on such statements. Factors that could contribute to these differences include, but are not limited to, the nationwide labor shortage, which has negatively impacted our ability to identify and recruit qualified chiropractors and other personnel to staff our clinics, inflation, which has led to increased labor costs and interest rates and may lead to reduced discretionary spending by our current and potential patients, the continuing impact of the COVID-19 outbreak, which has caused significant disruption to our operations in the past and may continue to do so in the future in ways that remain unpredictable, our inability to successfully implement our growth strategy if we or our franchisees are unable to locate and secure sites for clinic locations or attract patients to our clinics, a failure to profitably operate company-owned or managed clinics, short-selling strategies and negative opinions posted on the internet which could drive down the market price of our common stock and result in class action lawsuits, our failure to remediate any future material weaknesses in our internal control over financial reporting, which could negatively impact our ability to accurately report our financial results, prevent fraud, or maintain investor confidence, expected new federal regulations and state laws and regulations regarding joint employer responsibility, which could negatively impact the franchise business model, a breach of our IT security systems and those of our third-party service providers (as recently experienced by one of our marketing vendors), which could result in civil liability and a diminished public perception of our security measures, and other factors described in our filings with the SEC, including in the section entitled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2021 filed with the SEC on March 14, 2022 and subsequently-filed current and quarterly reports. Words such as, "anticipates," "believes," "continues," "estimates," "expects," "goal," "objectives," "intends," "may," "opportunity," "plans," "potential," "near-term," "long-term," "projections," "assumptions," "projects," "guidance," "forecasts," "outlook," "target," "trends," "should," "could," "would," "will," and similar expressions are intended to identify such forward-looking statements. We qualify any forward-looking statements entirely by these cautionary factors. We assume no obligation to update or revise any forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Comparisons of results for current and any prior periods are not intended to express any future trends or indications of future performance, unless expressed as such, and should only be viewed as historical data.

SOURCE The Joint Corp.


Media Contacts:

Margie Wojciechowski
The Joint Corp.
Office: (480) 245-5960 x 210

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