Playa Bowls Opens 200th Location

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Nation’s Leading Superfruit Bowl Shop Celebrates Milestone Opening in Hackensack, NJ

August 22, 2023 // Franchising.com // Belmar, NJ - Playa Bowls, a superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more, has announced today the opening of its 200th shop.

“Playa Bowls once began as a patio table outside of a pizza shop, and now, we’ve reached 200 locations,” said Abby Taylor, Chief Marketing Officer of Playa Bowls. “With our home state being New Jersey, it’s truly so satisfying to celebrate such a monumental milestone right where the brand started."

The location is owned and operated by franchisee, Jerry Eicke. Prior to Playa Bowls, Eicke worked in the finance industry and owned several salad restaurants. Eicke serves as chairman of the healthy fast casual franchise concept, The Salad House, and has held this position since February 2017. In 2018, Eicke became a Playa Bowls franchisee alongside his business partner, Francesco Stillatano. The duo owns four existing shops in Englewood, Franklin Lakes, Ridgewood, and Westwood, NJ. Eicke’s fifth shop will be located in Hackensack.

“In 2018, I introduced Playa Bowls to Bergen County with the intention of offering healthier food options to my local community. Five years later, and I’m opening my fifth location,” said Eicke. “My journey as a Playa Bowls franchisee has been truly transformative, as each new shop presents an exciting opportunity to provide the community with fresh, nourishing, and delectable superfruit bowls and smoothies.

Founded by surfers Abby Taylor & Rob Giuliani, Playa Bowls was born out of the desire to recreate the delicious, refreshing, healthy versions of acai and pitaya bowls the pair encountered on various surf trips to Costa Rica, Nicaragua, Panama, Puerto Rico, California, and Hawaii. At each beach, the duo discovered new and unique twists on this popular post-surf treat and came home wanting more. The pair set up a blender and a folding table on the boardwalk in their hometown of Belmar, and Playa Bowls was born.

SOURCE Playa Bowls

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