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Wing It On! Debuts Lavaberry Pop Rocks® Dry Rub - A First for the Chicken Champs!

By: Wing It On! |  1 Shares     181 Reads

Latest menu innovation rocks at National Buffalo Wing Festival with a second-place title in the Dry Rub category

September 13, 2023 // Franchising.com // CHICAGO – Wing It On! is infusing the world of wings with an experience unlike any other.

Blending popular fan-favorite flavors with an iconic popping candy sensation, the brand is set to unveil a limited time offer that is ready to rock taste buds coast to coast. Starting Thursday, September 13, all Wing It On! Locations will offer the Lavaberry Pop Rocks Dry Rub for a limited time while supplies last.

Unlike the same-old, same-old consumers find at typical chicken joints, the new dry rub comes in two mouthwatering versions: classic and boneless bites. These flavor-packed wings are available to snag in packs of 10, 20, or 30. The crackling dry rub consists of real watermelon and strawberry Pop Rocks, plus Wing It On!’s siracha dry rub.

“Wing fans across the nation should be ready to have their palates rocked! We proudly sport our menu innovation. It's what's catapulted us to the top of the wing category in the restaurant industry. With the sizzling Lavaberry Pop Rock Dry Rub making its debut, we're cranking up the excitement even further," exclaimed Matt Ensero, Brand President of Wing It On!. “Bringing the zing of Pop Rocks was a creative vision our culinary team worked hard to develop and, I am glad they did because it is going to be a hit with our guests.”

The Lavaberry Pop Rocks Dry Rub is already proving to be a standout performer. During its recent debut at the National Buffalo Wing Festival, a team of seasoned judges awarded it second place in the Dry Rub category of the event’s Restaurant Sauce Off. Plus, thousands of wing fans at the event couldn’t control their cravings for the rockingflavor.

The new dry rub is available to fans instore, online, on the WIO! mobile app as well as third-party delivery sites DoorDash and Uber Eats.

Wing It On! has built a devoted fan-base by redefining the norm for serving up crispy and fresh wings. Through a simplified and innovative menu, the brand has attracted customers who appreciate its commitment to authentic Buffalo-style wings, prepared to absolute perfection with its original sauce and seasonings. In addition to its well-known wings and boneless tenders, Wing It On! also presents a range of handcrafted crispy chicken sandwiches, mouthwatering sides, and fries you can personalize.

Creating an exceptional wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.

To learn more about Wing It On!, visit: https://www.wingiton.com.

About Wing It On!

Since 2011 Wing It On! has focused on giving fans a truly exceptional wing experience that starts with fresh, never-frozen classic wings and tenders cooked to perfection and tossed in award-winning sauces and dry rubs. The line-u p of bigger, juicier, hand-crafted chicken sandwiches, unique dumpling creations and a selection of seasoned fries are also making fans continue to choose WIO! for game time, or anytime hunger strikes.

In 2022, Wing It On! was named to the Inc. 5000 list of America’s “Fastest-Growing Private Companies” and earned the title of “America’s #1 Buffalo Sauce” at the 2022 and 2023 at the National Buffalo Wing Festival. Previously, Wing It On! was named to QSR Magazine’s annual “40/40” List, recognizing 40 emerging limited-service restaurant brands that have fewer than 40 locations as well as Franchise Dictionary’s annual “100 Game Changers” List.

Part of the Craveworthy Brands portfolio, Wing It On! joins a collection of emerging casual and fast casual dining brands, The Budlong, Krafted Burger + Tap and Lucky Cat Poke Company. The parent company is dedicated to invigorating and supercharging legacy brands, which includes Genghis Grill, BD’s Mongolian and Flat Top Grill, while nurturing and growing emerging brands.

With low initial investments and prime markets available, Wing It On! is actively seeking qualified franchise candidates. For more information on the Wing It On! franchise opportunity, visit https://franchise.wingiton.com/

SOURCE Wing It On!

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